Haryana’s fight against drugs: using CM’s name ‘Nayab’, HSNCB to launch #NashamuktJeevan bucket challenge

What is this bucket challenge?

The #NashaMuktJeevan Bucket Challenge is an innovative inaugural that uses symbolic enactment and societal media to mobilise communities against cause abuse. The situation encourages participants to cull cause usage publically portion motivating others to travel suit.

How it volition work

1. Fill a bucket with soiled water: Representing the harmful effects of cause maltreatment connected individuals and society.

2. Write an anti-drug message: Participants volition constitute “NashaMukt Jeevan, Nayab Jeevan” connected a portion of paper. The word ‘Nayab’ signifies thing rare, precious, and extraordinary—a reflection of the beingness 1 tin unrecorded erstwhile escaped from drugs.

3. Dispose of the soiled water: Pouring the h2o distant volition symbolise rejecting harmful habits and embracing a healthier, much meaningful life.

4. Record the full activity: Participants volition grounds their engagement from commencement to finish.

5. Post the video online: Videos volition beryllium shared connected societal media platforms with hashtags #NashaMuktJeevan and #NayabJeevan.

6. Nominate 3 others: To proceed the chain, participants volition situation 3 individuals to implicit the enactment wrong 24 hours.

Speaking astir the campaign, O P Singh, the main of HSNCB, said, “The #NashaMuktJeevan Bucket Challenge is simply a unsocial inaugural that reflects our corporate resoluteness to combat cause abuse. It is not conscionable astir raising consciousness but besides astir inspiring radical to act. By signaling their committedness and nominating others, participants go ambassadors of change, spreading the connection that a beingness escaped from drugs is genuinely precious—Nayab.”

“We judge that done specified participatory campaigns, we tin ignite a statewide question to support our communities, peculiarly the youth, from the devastating interaction of drugs. Together, we tin marque Haryana a Nasha-Mukt state,”DGP Singh added.

Haryana has seen a increasing cause problem, with its proximity to Punjab and Rajasthan—major cause trafficking routes—exacerbating the issue. Urban centres, including Gurugram and Faridabad, person reported expanding usage of synthetic drugs, portion agrarian areas stay susceptible to substances similar poppy husk and opium.

“The #NashaMuktJeevan Bucket Challenge is simply a timely involution aimed astatine involving citizens straight successful the combat against this menace. By leveraging societal media, the run seeks to amplify its scope and animate corporate action. In the twelvemonth 2024, HSNCB arrested implicit 5,000 traffickers, and seized narcotics worthy crores of rupees. Over 104 de-addiction centres person been established to assistance individuals retrieve from addiction done counselling, detoxification, and vocational training. Initiatives similar Namak Lota Abhiyan, rooted successful taste traditions, and Shri Ram Gurukul Gaman, which uses storytelling to animate values, complement HSNCB’s efforts,” DGP Singh said.

HSNCB had besides launched a helpline fig – 1933 – which is simply a dedicated and confidential reporting enactment astir cause abuse. Another portal MANAS is the inaugural launched by the Union authorities for lodging complaints regarding cause maltreatment online.

DGP Singh, the designer of Haryana’s emergence arsenic a sporting powerhouse, redefined governance done impactful initiatives. His ‘Play for India’ programme promoted carnal activity, engaging lakhs of children. Post-Jat agitation, his well-attended marathons healed divides. With Raahgiri, helium fostered informal citizen-official interactions, revitalising municipality spaces and strengthening assemblage trust.