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Lady Gaga, Rihanna, and Selena Gomez are just a few chart-toppers who have mastered the art of makeup — and now you can grab their favorite beauty products for Valentine's Day
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It just makes sense to look to celebrities for beauty advice — after all, they’ve logged a lifetime of sitting in hair and makeup chairs.
While not every A-lister is interested in taking what they’ve learned from getting glam and applying it to their own beauty brand, some have, especially in the music industry. Since 2017, the likes of Billie Eilish, Ariana Grande, Selena Gomez, and more have launched their lucrative cosmetics, skincare, and hair care lines in their names, and frankly, we’re here to thank them for that.
At a Glance: The Best Musician-Backed Beauty Brands of 2025:
The best celebrity beauty brands not only give fans a chance to get a piece of their favorite singers off-stage, but it also is a chance to support their non-musical entrepreneurial endeavors. For instance, Rihanna hasn’t released a song in nearly a decade, but her best-selling makeup brand frequently launches new products, so at least we have that.
While every musician-backed beauty brand isn’t worth your money (for some, it’s probably best to save your hard-earned cash for their concert instead), there are ones that are worth every penny. Check out some of our favorite celebrity-backed beauty brands below, and grab their best-selling essentials before your Valentine’s Day dinner date.
r.e.m. beauty Eclipse Cheek & Lip Stick
If you want to perfect your lip pout, look no further than this Cheek and Lip Stain from Ariana Grande’s makeup line, r.e.m. beauty. It comes in fourteen different shades and features a long-lasting formula that won’t wear off after each Valentine’s Day kiss.
Rare Beauty Soft Pinch Liquid Blush
Before you go out to dinner on Valentine’s Day, make sure to apply this Soft Pinch Liquid Blush first. This standout product from Selena Gomez’s makeup brand, Rare Beauty, offers a smooth and seamless application. You can easily blend it using a brush, sponge, or your fingers. But regardless of the method you choose, it will give you a gorgeous, luminous effect every time.
Fenty Beauty Filt’r Liquid Foundation
Fenty Beauty by Rihanna launched in 2017, and their Pro Filt’r Soft Matte Longwear Foundation became an overnight success. Nearly nine years later, this soft-matte, lightweight product is still as popular as ever. Not only does it provide full coverage and help reduce the look of blemishes and unwanted discoloration, but it also comes in 50 different shades—from light to deep. Plus, it’s sweat-resistant and won’t crease, which is essential for when you have those “new crush butterflies.”
About – Face Matte Fluid Eye Paint
After stringing along social media-savvy beauty buffs for months (which, let’s be real, the FBI works hard, but they work harder), Ashley Frangipane, a.k.a. Halsey, revealed that she’s the face and founder behind colorful cosmetics line, About – Face. The cruelty-free label is for those seeking more experimental looks, like this matte fluid eye paint that comes in a cupid-approved shade of pink.
Keys Soulcare Golden Face Cleanser
If you plan on prioritizing self-care this Valentine’s Day, there’s no better way to do it than with Alicia Key’s wellness-focused, ritual-inspired beauty products. The cruelty-free brand is comprised of dermatologist-developed skincare and self-care essentials, including a nourishing face cream, a purifying sandalwood-scented face mask concocted with hydrating Manuka honey, an obsidian face roller for de-puffing, and a sage and oat milk candle. Our favorite is the Golden Face Cleanser With Manuka Honey — which gently removes makeup while nourishing your skin at the same time, leaving you with a fresh, clean face that is soft to the touch.
Haus Laboratories Tinted Lip Oil
Launched in 2019, Lady Gaga’s Haus of Laboratories beauty line is comprised of gender-neutral cosmetics for transforming into Mother Monster-approved looks. Take this Tinted Lip Oil for instance. It will keep your lips looking luscious through each and every “LoveGame” and “Bad Romance.”
Victoria Beckham Beauty Portofino ’97 Necklace
It should come as no surprise that someone with the stage name “Posh Spice” would come out with a luxury makeup and skincare line. Victoria Beckham Beauty features sustainable eye, lip, and face products, as well as skincare and fragrances. But if you’re shopping for your Valentine and want to get them something other than a new tube of mascara, we suggest grabbing this handcrafted perfume bottle necklace instead.
Eilish No. 2 Perfume
Although fragrance is technically in its own category, we couldn’t leave this one off the list. Eilish No. 2 — a perfume created by nine-time Grammy Award winner Billie Eilish — is one of the best-smelling celebrity scents on the market. With notes of fruits, flowers, and spices, it will stay on your Valentine’s mind long after your dinner date is over.
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