‘High maintenance to be low maintenance’: An (expensive) skincare trend redefining beauty investments

Krishna Vakharia, Vice President, Sales & Marketing, Kumar Lifespaces, believes that taking the clip to nurture her tegument done a high-maintenance regular isn’t astir extravagance, but empowerment and consistency. “I usage Argireline, sunscreen, and moisturizer. My evening regular involving caffeine-infused under-eye serum and collagen sleeping masks enactment to sphere and heighten my earthy glow,” she shared.

Vakharia besides supports her tegument with vitamins, minerals, collagen, and probiotics for radiance, immunity, and firmness, complemented by regular dermatologist visits for adept guidance.

According to Dr Rashmi Shetty, aesthetic dermatologist, a one-time hyaluronic acerb injection mightiness beryllium expensive, but it becomes a cost-effective alternate compared to layering connected 25 creams and serums successful a quest for hydrated skin. Skin booster injections with fashionable names specified arsenic “skin weave,” “profilo,” and “skin booster” are each the rage successful the marketplace close present that purpose to stimulate your collagen and elastin.

“Proteins that you enactment connected the skin, aka peptides to summation your compartment turnover and support your tegument youthful, specified arsenic the retinol tin present beryllium supplemented by in-clinic treatments specified arsenic PDRN Peptides, disposable successful the signifier of Salmon Sperm extracted PDRNs,” Shetty said. While retinol were the golden modular for tegument treatments, they required accordant regular usage successful a definite quantity, concentration, and formulation. They besides carried risks of purging, sensitivity and flakiness.

According to Shetty, hybrid lasers, including c dioxide and erbium solid combination, enactment brilliantly to springiness you much rejuvenated, refreshed, and even-toned tegument with less disposable pores. “It is expensive, but 1 changeable successful 2 oregon 3 months and you’re bully to go,” she said.

“Ultherapy, a instrumentality utilizing Ultera exertion called Hifu –– highly focused ultrasound –– prevents the tegument from becoming excess and coming down onto your jaw and spoiling the jawline, and requires erstwhile a twelvemonth session,” she said. She besides said, “fillers are ever an enactment to get escaped of mislaid measurement from the face, a communal effect of ageing. Despite societal media demonising filler migration, these are imperishable till dissolved and are a worthwhile one-time investment.”

Dr Neha Khuraana, MD, a Board-certified dermatologist and laminitis of House of Aesthetics, Delhi, said, “People besides thin to spell for laser hairsbreadth simplification (LHR) to trim the request to shave oregon wax the assemblage hairsbreadth regularly, chemic peels to diminish the quality of tegument pigmentation, microneedling to trim the occurrence of wrinkles and acne scars by boosting collagen synthesis, botox and fillers that purpose to connection a youthful glow by reducing the quality of good lines and wrinkles, semi-permanent tattooing oregon constitution to trim the regular hassle of constitution application.”

Khuraana considers tegument treatments a worthy investment, provided a well-trained dermatologist executes them. “By cutting down the outgo of regular salon visits and cumulative savings connected the products, you really prevention money. Certain treatments specified arsenic laser hairsbreadth simplification and botox prevention some clip and vigor for regular grooming,” she said.

Fillers springiness impermanent results portion surgical jobs connection imperishable ones (Source: Freepik)

Concerns astir the trend

Marathe, however, shared concerns astir the mode these treatments are being promoted. “Influencers make compelling contented showing supposedly effortless results but seldom sermon the ongoing maintenance, costs, oregon imaginable risks. A idiosyncratic mightiness spot a glowing reappraisal of a hairsbreadth smoothening attraction but won’t perceive astir the touch-ups needed each fewer months,” helium said. “In India, this inclination is portion of municipality manner and is being discussed among peers. But the quality present lies successful however these services are marketed arsenic time-saving investments alternatively than luxury treatments. The ‘low maintenance’ assertion often overlooks these ongoing commitments,” Marathe said.

Consumers should prioritise idiosyncratic needs implicit trends. “Not each attraction suits each tegument benignant oregon budget,” Marathe said, stressing that transparency and informed decision-making are key.

What’s the mode forward?

Marathe emphasised connected the request for much transparent dialog astir quality treatments: “We request to determination beyond the ‘quick-fix’ communicative and foster much honorable conversations astir what these treatments genuinely entail – some the benefits and the commitments they necessitate and consumers tin ever consult a dermatologist for the close information.”

Swagatika Das, co-founder, Nat Habit, shared that investing successful high-effort routines similar treatments from dermatologists, objective facials, oregon multi-step skincare routines mightiness consciousness high-maintenance initially, but it’s truly astir creating a beardown instauration truthful your tegument tin thrive implicit time. “When products enactment astatine a heavy level, they repair damage, fortify the tegument barbie and heighten earthy regeneration processes. For those trying to prevention clip and effort, it’s important to recognize your tegument first. Do your research, fig retired which ingredients suit you, and instrumentality to a routine,” she said.

Dr Khuraana said that the champion concern that you tin marque successful your tegument is to support it by a accordant skincare regular and sunscreen application. “Don’t overload connected treatments, alternatively absorption connected that process which addresses your tegument issue. For maintaining results, sojourn your dermatologist regularly, and enactment distant from DIY trends arsenic definite ingredients tin trigger an allergic response,” she said.