Humiliation for BBC as viewers of major £45m channel tune in for just 10 seconds

The BBC Scotland HQ astatine Pacific Quay connected the banks of the Clyde successful Glasgow (Image: Jeff J Mitchell/Getty)

The standalone BBC Scotland transmission has been struggling to pull viewers, with a specified 0.12% of British TV viewers tuning successful during October. The mean spectator reportedly spent conscionable 10 seconds watching earlier switching channels, successful the latest humiliation to the nationalist broadcaster.

Despite costing licence interest payers £45million past year, the transmission lone broadcasts from 7pm until midnight connected astir days. Many of its shows are repeats, including fashionable sitcom Still Game.

BBC Scotland's 0.12% monthly stock puts it good down GB News (0.84% assemblage share) and Sky News (0.96%). It adjacent trails down channels specified arsenic True Crime (0.53%) and Challenge TV (0.44%).

Paid-for channels similar Sky Sports Cricket secured 3 times arsenic overmuch assemblage stock (0.36%). Other channels including Sky Arts (0.26%), Comedy Central (0.24%) and Discovery (0.2%) besides outperformed BBC Scotland.

Among its in-house rivals, lone BBC Parliament (0.03%) had a little share. BBC Alba is not included successful the Barb monthly figures, according to the Scottish Daily Express.

Just 0.12% of Brits tune successful to BBC Scotland successful the latest humiliation for the broadcaster (Image: Getty)

BBC1 retained its presumption astatine the apical with a 19.77% assemblage share, up of ITV1 (13.4%), BBC2 (5.39%), Channel 4 (5.22%) and Channel 5 (4.04%). The astir fashionable transmission extracurricular the 'big five' was E4, with a 2.45% assemblage share, followed by ITV3 (2.16%) and ITV2 (1.77%).

In presumption of viewing time, the mean household spends 46 minutes, 45 seconds watching BBC channels, 29 minutes, 15 seconds watching ITV channels, 16 minutes and 31 seconds watching Channel 4 channels, and 14 minutes 10 seconds watching Sky channels.

Scottish Conservative shadiness civilization caput Murdo Fraser commented connected the plummeting views of BBC Scotland, expressing superior concern. He said: "These debased viewing figures volition rightly interest galore Scots who proceed to clasp the BBC successful precocious respect and privation to spot it past contempt changing viewing habits."

He added: "The BBC indispensable guarantee it is delivering worth for our taxpayers by spending its wealth connected programmes that volition pull and clasp much viewers."

Despite archetypal impressions, BBC Scotland's 'reach' of 3.57 cardinal viewers, equating to lone 5.59% of the full tv audience, trails importantly down rivals similar 5STAR, Quest, Sky News, and adjacent the paid-for Sky Sports Premier League arsenic good arsenic GREAT! movies and Food Network, according to caller Barb statistics.

Furthermore, TV manufacture experts suggest that portion BBC Scotland's 'reach' fig whitethorn look substantial, it could beryllium inflated owed to the network's prominence astatine the apical of the transmission database for Scottish households.

The BBC has been approached for remark by the Daily Express.