Police are searching for missing Jay (Image: HANDOUT )
Police person launched an urgent hunt for a missing seven-year-old boy.
Jay was past seen wrong the past hr wrong Asda, successful Creechbarrow Road, successful Taunton, erstwhile helium wandered off.
A spokesperson for Avon and Somerset Police said: "We are urgently appealing for the public's assistance to find missing Jay, aged 7.
"He was with his mum astatine the Asda, successful Creechbarrow Road, successful Taunton, erstwhile helium has wandered off.
"Officers are retired looking for him but we are asking for radical to support a look retired for him.
"If you spot Jay, interaction 999 quoting log 628 of contiguous (October 6). Alternatively, if you person immoderate information, delight telephone 101."
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