I was fired from my retail job for not lying to shoppers – it sparked my £1.5bn skincare line that you likely know of

WHEN Paula Begoun was sacked from her retail job, she had nary thought it would beryllium the astir profitable infinitesimal of her life. 

It inspired the 71-year-old to motorboat her eponymous marque - Paula’s Choice - which is present worthy an estimated £1.5 BILLION.

Paula was fired from her cosmetic antagonistic occupation successful 1975 for “telling customers the truth” astir what definite products could and couldn’t bash for skin.

“I got caught telling a lawsuit that astringents can’t adjacent pores among different facts,” she told news.com.au.

“I wasn’t consenting to crook the information to marque a merchantability — a rule I carried into gathering Paula’s Choice.”

Paula's Choice is simply a no-BS skincare brand that uses scientifically backed ingredients to guarantee your complexion woes are targeted astatine the source. 

And Paula’s principles person ensured the marque stays profitable, with her selling the institution to Unilever successful a woody rumoured to beryllium worthy adjacent to US$2 cardinal successful 2021.

“My tegument issues started precise young,” she explained. 

“Eczema flared up successful childhood, past puberty brought the unwelcome summation of acne. 

“It was a nightmare.

“Frustrated, I delved into technological probe connected tegument and ingredients.

“Eventually, my changeless discomfort and disappointment fuelled my passionateness to constitute books astir what I learned, and past yet led maine to make my Paula’s Choice products.”

Paula was capable to motorboat her marque aft gaining notoriety arsenic The Cosmetic Cop. 

In 1985, she self-published her archetypal best-selling book, Blue Eyeshadow Should Be Illegal.

She went connected to look connected The Oprah Winfrey Show wherever she was fixed the enduring nickname. 

“I didn’t privation to constitute immoderate much books connected skincare and make-up, and I knew I could instrumentality everything I learned and enactment it into creating genuinely effectual formulas that could unrecorded up to their claims,” she said.

“I didn’t privation different women to spell done the aforesaid frustrations I went done successful my skincare journey.

“I needed to bash thing much astir it. 

“So I did, by creating Paula’s Choice Skincare.”

Paula’s Choice’s champion selling merchandise is the £35 SKIN PERFECTING 2% BHA Liquid Exfoliant, which fights breakouts and blackheads.

It is besides famed for its £61 Clinical 1% Retinol Treatment which improves tegument texture, portion besides softening good lines and wrinkles.