In-N-Out mocked with blunt billboard message after losing America's best burger title

Billboards mocking California's In-N-Out person been sighted each implicit the metropolis specified months aft it was dethroned arsenic America's champion by different section burger chain. 

The Habit Burger Grill, which has 380 restaurants based chiefly connected the West Coast with a smattering of locations connected the East Coast, became the country's burger champion this July. 

But successful caller days, locals successful the Golden State person noticed 'congratulatory' billboards placed peculiarly crossed Southern California by The Habit. 

'Congrats connected #2, In-N-Out', 1 of the astir fashionable boards located adjacent Los Angeles International Airports reads. 

According to SFGate, the peculiar advertisement sits supra a tattoo parlor connected Sepulveda Boulevard, straight crossed the thoroughfare from an In-N-Out. 

But these messages aren't the lone parts of The Habit's cheeky campaign. 

The burger concatenation besides published a afloat leafage paper advertisement arsenic good arsenic created a Hollywood-style promo video with Jimmy Kimmel Live. 

The Habit's Double Char burger was ranked archetypal by USA Today, with the runner-up being Double Double from In-N-Out.

The Double Char comes with 2 heavy beef patties, caramelized onions, lettuce, tomato, pickles and a toasted bun.

Originally known arsenic the Hamburger Habit, The Habit opened its archetypal edifice successful 1969 successful Santa Barbara, which is simply a small implicit 94 miles northwest of downtown Los Angeles.

It set itself isolated from different chains by advertizing however it grilled patties implicit an unfastened occurrence alternatively of a level apical griddle, giving their burgers a much home-made taste.

'We're each astir cooked-to-order food, chargrilling implicit an unfastened occurrence for that authentic, smoky spirit our fans love. It's not conscionable astir the taste, though. It's astir the full experience,' Jason Triail, The Habit's manager of culinary innovation, told SFGate. 

In 1976, Brent Reichard worked astatine the archetypal Habit Burger astatine property 16, and 4 years later, helium bought the edifice with the assistance of his member Bruce, according to the Santa Barbara Independent.

BurgerFi's BBQ Rodeo Burger clinched 3rd place, portion burgers from Jack successful the Box and Five Guys rounded retired the apical 5 connected USAToday's list.

The 2 brothers ran the increasing fig of restaurants decades until Yum! Brands acquired The Habit successful March 2020. The Reichards sold the remaining 8 restaurants to Yum successful December 2021.

Yum besides owns KFC, Taco Bell and Pizza Hut.

Younger than In-N-Out by implicit 20 years, The Habit inactive has immoderate catching up to bash with its rival successful presumption of its carnal footprint and sales.

Although In-N-Out is astir wholly concentrated connected the West Coast, it inactive has astir 400 locations, astir 20 much than The Habit.

In-N-Out besides boasted astir $1.8 cardinal successful income successful 2022, according to an estimation by Restaurant Business. 

The Habit recorded $661 cardinal successful strategy income implicit the aforesaid clip period, representing the smallest conception of its genitor company's gross sources.