ITV Saturday Morning's James Martin confronts guest who 'embarrassed' him live on air

James Martin was near red-faced connected Saturday Morning erstwhile helium spoke to comedian Leigh Francis, who is champion known for his characters Keith Lemon and Avid Merrion

Tensions roseate connected ITV's Saturday Morning erstwhile James Martin brought up an aged grievance with impermanent Leigh Francis, recalling being 'embarrassed' connected Celebrity Juice years ago.

During their chat connected this morning's occurrence (November 2), Martin revisited the clip helium had to devour from a sock for a challenge, leaving him red-faced.

Francis cheekily inquired if this feat secured a constituent for his team, portion expressing amazement astatine the lengths contestants volition spell for victory. He asked: "Were you connected Holly's team? She was competitive, she ever wanted to win."

James Martin recounted the awkward infinitesimal erstwhile helium ate from a sock successful a crippled to unafraid a point, not realising what helium was munching on, reports the Express.

He triumphantly added that his efforts did so snag the point.

The cook was portion of Holly Willoughby's squad connected the show, teaming up with songstress Frankie Bridge of The Saturdays fame.

Francis shrugged disconnected the comments, repeating that helium was amazed what helium convinced contestants to bash connected the show.

Another embarrassing brushwood with Francis was mentioned by Martin, involving 1 of Francis's change egos, Keith Lemon, which near Martin bemused. Additionally, Martin shared an anecdote from earlier Francis's emergence to fame, having witnessed a edifice show that perplexed him, wondering "What is that feline doing?".

Francis's quality connected the Saturday amusement delighted viewers, galore of whom appreciated seeing him arsenic himself alternatively than his character.

The comedian's recently released memoir was the taxable of speech connected a cooking show, which helium revealed was written to commemorate turning 50 and the opening of a caller beingness chapter.

A instrumentality took to societal media to say: "Watching James Martin Saturday Morning with Leigh Francis/Keith Lemon/Avid Merrion. Memoir sounds similar the astir astonishing publication ever. Literally, who is Leigh Francis! ? We person nary idea, and I'd emotion to know!".

James Martin's Saturday Morning continues 9.30am connected ITV1 adjacent Saturday.