Karan Johar says ‘theatre ticket prices are great, popcorn is cheap’: ‘I am looking at Ajay Bijli and I am scared I will get into trouble’

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Karan Johar and Ajay Bijli shared a jovial speech astatine a caller acme aft their earlier disagreement implicit summons pricing successful multiplexes. Filmmaker Karan Johar, the co-owner of Dharma Productions, and PVR INOX Ltd managing manager Ajay Bijli. (Karan/Facebook, Express record photo)

Despite manager Amar Kaushik’s Rajkummar Rao and Shraddha Kapoor-starrer Stree 2 minting Rs 857.15 crore worldwide and the back-to-back successes of Bhool Bhulaiyaa 3 and Singham Again, determination is nary denying that Bollywood is going done a unsmooth spot and 2024 is 1 of the worst years successful its history. While 2023 saw the manufacture present deed aft hit, including 2 films grossing implicit Rs 1,000 crore, the highest-grossing movie of 2024 up until Stree 2 that deed the screens successful August was Fighter, which released successful January and earned Rs 358.83 crore. Director-producer Karan Johar, who co-owns the movie accumulation and organisation institution Dharma Productions with Adar Poonawalla, the CEO of Serum Institute of India and president of Poonawalla Fincorp, precocious discussed movie economics and what makers — including those who put wealth successful the concern — request to bash to amended container bureau returns.

During an quality connected CNBC-TV18’s Global Leadership Summit, Karan was asked astir the existent authorities of the theatrical business, its aboriginal and what could beryllium done to crook things around. The filmmaker replied by emphasising the value of knowing assemblage behaviour and pulse, noting, “I judge we person to work the country arsenic filmmakers. You person to enactment that today, there’s a batch of contented disposable retired connected streaming services. But determination is inactive a immense tendency for a assemblage watch, to spell to the cinema. So, delight let’s marque the high-concept films, the ones that thrust you to cinema halls immediately; not the films that you person entree to connected a regular ground connected a streamer. So, too the tentpole films, it’s the high-concept films oregon those made sensibly (that work), due to the fact that today, prima formed isn’t the lone driving force. It’s the trailer! It’s the precise archetypal impression!”

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Karan continued, “Though this whitethorn dependable similar a income pitch, I ever archer filmmakers to program their trailers. If a movie is giving you a large theatrical trailer, it’s going to springiness you a large theatrical opening; thing generic is going to gaffe through. Anything ‘been determination done that’ is not going to work. So you person to program your archetypal unit, which makes definite that the assemblage would say, ‘I person booked my tickets and I americium going to go!'” He besides mentioned the occurrence of the horror-comedy Munjya, which, contempt being led by lesser-known actors Sharvari and Abhay Verma, grossed implicit Rs 125 crore globally. “That’s the powerfulness of theatrical audiences. We conscionable person to springiness them what they genuinely want.”

In a lighter infinitesimal astatine the summit, Karan and PVR INOX Ltd managing manager Ajay Bijli shared a jovial speech aft their earlier disagreement implicit ticket pricing successful multiplexes. During a roundtable treatment hosted by The Hollywood Reporter India successful September, Karan had criticised the perceived precocious outgo of tickets and nutrient and beverages arsenic reasons wherefore radical were visiting theatres little frequently. Ajay, however, had argued that the interaction of summons prices connected Bollywood films was a “perception” and that the existent contented laic with the prime of content.

“Everything I accidental contiguous is recorded. I americium staring astatine Ajay Bijli and I privation to say, the prices (of tickets and F&B) are truly large astatine each multiplexes; the popcorn is cheap,” Karan said, cracking Ajay and the assemblage up. “I americium truthful frightened that I would get into trouble. I americium conscionable staring astatine Ajay. The bijli (electricity) and everything successful the cinema halls is cheap. Go ticker movies guys; we request you; we request footfall.”

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First uploaded on: 16-11-2024 astatine 19:34 IST

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