Karva Chauth 2024: Festival expected to generate Rs 22,000 crore in business this year as men's participation grows

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Karva Chauth 2024: As the cherished festival of Karva Chauth approaches connected October 20, 2024, an estimated concern of Rs 22,000 crore is anticipated crossed markets successful Delhi and nationwide, up from Rs 15,000 crore past year.

Economic Impact

According to traders, income during the festival are expected to scope astir Rs 4,000 crore successful Delhi alone. Member of Parliament Praveen Khandelwal (Chandni Chowk constituency) emphasised the value of supporting section products during this festive season, aligning with Prime Minister Narendra Modi’s “Vocal for Local” campaign.

"Over the past fewer days, the markets crossed the state person been buzzing with enthusiasm for the buying associated with this festival," Khandelwal noted. "There has been dense buying for items similar clothes, jewellery, cosmetics, acquisition items, and puja essentials," helium added.

Shopping Trends

The buying database for Karva Chauth includes assorted items specified arsenic jewellery, sarees, puja calendars, and indispensable puja materials similar Karva pots and sieves. Special items similar the Karva Chauth storybook and decorative thalis are besides popular, with caller offerings similar metallic Karvas expected to pull buyers.

Khandelwal highlighted the expanding popularity of applying mehendi during the festival, with agelong lines of women seen astatine fashionable spots similar Hanuman Temple successful Connaught Place, eagerly waiting for their mehendi designs. Beauty parlours are prepared for the rush, with immoderate artists adjacent offering location services.

Growing Participation Among Men

Karva Chauth is simply a important clip for businesses, coinciding with the commencement of the wedding play successful November, prompting galore to publication golden jewellery successful advance. Khandelwal noted a heartening trend: an expanding fig of men are present participating successful the Karva Chauth accelerated alongside their wives, praying for their agelong and steadfast lives. Having observed this accelerated for implicit 20 years, helium encourages others, particularly traders, to articulation in..

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