Keith Olbermann drops F-bomb in reaction to NFL ditching 'End Racism' phrase in end zones for Super Bowl

A communal occurrence successful NFL extremity zones implicit the past four-plus years, the "End Racism" connection volition not look successful the extremity zones during the Super Bowl.

A inclination that began successful the 2020 NFL opener amid radical tensions successful the United States. NFL spokesperson Brian McCarthy told The Athletic connected Tuesday that the league will spell a antithetic route.

Instead, the extremity zones astatine Super Bowl LIX volition diagnostic the phrases "Choose Love" and "It Takes All of Us."

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Keith Olbermann arrives to "Late Show with David Letterman" astatine Ed Sullivan Theater connected September 11, 2013 successful New York City.  (Photo by Jeffrey Ufberg/WireImage)

McCarthy cited the caller tragedies that person occurred successful the U.S. since the commencement of 2025, including the panic onslaught successful New Orleans, wildfires successful the Los Angeles country and the deadly level clang adjacent a Washington, D.C., airport.

Well, the NFL's determination was not taken kindly by erstwhile ESPN worker turned governmental commentator Keith Olbermann.

"Guess what @nfl? If you're against "Stop Racism," that means you're FOR... Racism. F--k you and each 1 of your advertisers," helium posted to X connected Tuesday.

"End Racism" was lone seen during the Eagles’ NFC Championship triumph against the Washington Commanders. The AFC Championship, successful which the Chiefs topped the Buffalo Bills, included the aforementioned phrases.

A adjacent up presumption of the Kansas City Chiefs extremity portion earlier the NFL Super Bowl LVIII shot crippled betwixt the Kansas City Chiefs and San Francisco 49ers astatine Allegiant Stadium connected February 11, 2024 successful Las Vegas, Nevada. (Ryan Kang/Getty Images)

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The league's determination to region it for the Super Bowl came arsenic NFL Commissioner Roger Goodell defended the league’s diversity, equity and inclusion (DEI) policies.

"We got into diverseness efforts due to the fact that we felt similar it was the close happening for the National Football League, and we’re going to proceed those efforts due to the fact that we’ve not lone convinced ourselves, we’ve proven ourselves, that it does marque the NFL better," Goodell said. "We’re not successful this due to the fact that it’s a inclination to get successful oregon a inclination to get retired of it. 

NFL commissioner Roger Goodell poses with Vince Lombardi trophy and Philadelphia Eagles and Kansas City Chiefs helmets astatine a property league up of Super Bowl LIX astatine the Caesars Superdome. Lee-Imagn Images (Kirby Lee-Imagn Images)

"Our efforts are cardinal successful trying to pull the champion imaginable endowment successful the National Football League, some connected and disconnected the field, arsenic I said previously. We spot that. We spot however it benefits the National Football League, and truthful I deliberation we’ll proceed those efforts."

Super Bowl LIX volition beryllium streamed connected Tubi. (Tubi)

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The "End Racism" operation was featured successful the Chiefs' extremity portion successful past year's Super Bowl. The San Francisco 49ers had "It Takes All of Us."

Fox News' Ryan Gaydos contributed to this report.

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