Metro’s Moi Rewards loyalty program coming to Ontario stores

Metro is expanding its Moi Rewards programme into Ontario later this week aft rolling it retired successful Quebec and New Brunswick past year.

It’s the latest loyalty programme motorboat arsenic they go an progressively important strategy for retailers to pull and support customers.

“Now we’re bringing our ain programme that’s had a occurrence successful the Quebec market, and we deliberation that’s going to bring much worth to our customers,” said Alain Tadros, Metro’s vice-president and main selling serviceman and caput of integer strategy.

Like galore loyalty programs, Moi Rewards users volition get personalized promotions and beryllium capable to redeem points to wage for purchases. The programme officially rolls retired connected Oct. 24.

It’s besides the archetypal clip that Metro’s discount banner Food Basics volition person a loyalty program, the institution said.

Customers volition gain points conscionable by buying astatine Metro and Jean Coutu stores, but tin gain further promotional points done offers astatine Metro, Food Basics and Jean Coutu, said Tadros. He said determination are a full of 277 Metro-owned market stores in Ontario and 9 Jean Coutu pharmacies.

He said Metro’s app offers the lowest threshold for redeeming points astatine $4.

“It’s been a cardinal to our occurrence successful Quebec, successful getting our customers engaged successful the program,” said Tadros.

Metro archetypal introduced Moi Rewards successful Quebec and New Brunswick successful May 2023.

As portion of the Ontario rollout, Metro is besides partnering with RBC’s Avion Rewards. While successful Quebec the institution offered a Moi RBC Visa recognition card, in Ontario they are offering paper linking, meaning shoppers tin gain further Moi Rewards points by utilizing an RBC card, including connected purchases not made astatine Metro-owned stores, said Tadros.

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“The RBC concern allows customers to really treble dip,” helium said, adding that customers successful Quebec and New Brunswick are getting the card-linking enactment arsenic well.

The loyalty programme marketplace is simply a competitory one, with each the large Canadian grocers offering immoderate benignant of programme — not to notation offers from non-grocery retailers, arsenic good arsenic nutrient and beverage chains.

A survey past twelvemonth by Givex recovered that 57 per cent of Canadians beryllium to betwixt 2 and 4 loyalty programs, and 1 successful 5 respondents said they beryllium to astatine slightest five.

The Givex survey recovered that much than fractional of Canadians spot market programs arsenic the astir invaluable benignant among them, and are peculiarly valued by lower-income households. A 5th of the respondents said they usage rewards oregon points from a loyalty programme erstwhile making a acquisition astir erstwhile a month.

Tadros said helium hopes Moi Rewards’ little redemption threshold and RBC partnership, among different attributes, volition assistance it basal retired among the competition.