Pret confirms major change to its monthly coffee subscription in huge U-turn

Coffee fans volition callback with horror, July 18 2024 – the time that Pret axed the escaped coffees and inexpensive food from its subscription. 

Previously customers paid £30 a period and were capable to assertion 5 escaped blistery oregon iced drinks per day, arsenic good arsenic a 20% discount connected food.

But Club Pret, arsenic you knew it, is agelong gone, arsenic the concatenation introduced a caller mentation successful September 2024 that outgo conscionable £5 a month. For this little price, members were entitled to 50% disconnected 5 drinks each day. 

The program was for this terms to emergence from a fiver to £10 arsenic of March 31 2025, but Pret has conscionable announced a large U-turn has been made connected that decision.

How volition the Pret Coffee subscription work?

The subscription is going to stay astatine the existent terms of £5 going guardant and won’t beryllium raised. Those who usage the work were informed of this via email.

The afloat update for subscribers read: ‘We are penning to you astir immoderate important updates to your Club Pret subscription fee. Our Club Pret monthly subscription interest volition stay astatine conscionable £5.

‘At Pret, we judge successful offering high-quality, integrated java and Barista-made drinks astatine fantastic value. With Club Pret, you’ll proceed to bask large savings connected up to 5 Barista-made drinks per day.

‘Thank you for being portion of Club Pret. We emotion serving you and anticipation to spot you successful our shops precise soon.’

This announcement follows immoderate backlash to subscription alteration past year, with immoderate radical branding the projected £10 interest ‘ridiculous’ and ‘awful value’. 

Writing connected X, @matthewseymour said: ‘Changing your subscription to £10 a period and nary nutrient discount erstwhile your prices are ridiculous anyhow and lone 50% disconnected your blistery drinks!! Have a word, I volition beryllium cancelling arsenic I deliberation galore others volition be!!! Shame connected you.’

While writer Thomas Mason claimed the caller terms wasn’t worthy the wealth arsenic it is, fto unsocial if it were higher, saying: ‘It’s not large value, it’s a terms increase! Under the existent subscription, you tin get up to 150 coffees a period £30. At £5 and 50% off, you’d beryllium fortunate to get 12 coffees per period for the aforesaid £30.’

On Reddit a fewer users felt similarly, admitting they wouldn’t beryllium ‘sticking around’ erstwhile the terms went up to £10. ‘Nobody volition wage £10 to entree a discount,’ wrote u/Pallortrillian.

Are you much apt to support your Pret subscription present that the terms won’t beryllium increasing?Comment Now

The archetypal Club Pret subscription launched successful 2020 and was described arsenic an ‘offer that seemed astir excessively bully to beryllium true’ by Pret UK and Ireland’s managing director, Clare Clough. 

But Clare aboriginal claimed the institution ‘never truly got comfortable’ with the 20% discount connected nutrient that the subscription offered, hence wherefore it was removed it from the membership.

Speaking astatine the time, she added: ‘Given the bulk of our customers are not Club Pret subscribers, our precedence present is to absorption connected amended worth for everyone.   

‘By making these changes, we are underlining our committedness to providing amended worth for each our Pret customers, arsenic good arsenic the Pret prime and work you’ve travel to cognize and expect.’

This comes aft respective different drinks chains made large changes lately with Starbucks altering its loyalty scheme to springiness customers much points for each £1 spent.

Meanwhile blistery cocoa concatenation Knoops announced it was readying a large UK expansion, doubling the fig of stores successful the UK.

Do you person a communicative to share?

Get successful interaction by emailing MetroLifestyleTeam@Metro.co.uk.

MORE: I ate my mode astir Rome – and was shocked by the Italian capital’s ‘best’ dish

MORE: Popeyes is bringing caller ’10/10′ US paper point to the UK for precise archetypal time

MORE: Terry’s Chocolate Orange launches marque caller merchandise dubbed ‘better than the original’