Pro-women's sports ad featuring Riley Gaines goes viral on X: 'I love it'

A sports marque went viral connected Monday and Tuesday aft promoting an advertisement calling for the extortion of women's sports.

XX-XY Athletics laminitis and CEO Jennifer Sey promoted a caller advertisement connected Sunday up of the Super Bowl which featured erstwhile NCAA swimmer Riley Gaines and University of Nevada volleyball subordinate Sia Liilii. 

"We've upped retired crippled astatine @xx_xyathletics. This is the large crippled advertisement nary large marque volition run," Sey posted.

The advertisement titled "Real Girls Rock" showed respective pistillate athletes grooming implicit voiceovers of critics referring to Gaines and Liilii arsenic "transphobic" bigots.

APPAREL COMPANY CALLS OUT NIKE FOR NOT SUPPORTING BIOLOGICAL FEMALES AMID TRANS INCLUSION IN SPORTS

"I conscionable got to say, who cares if biologic males play successful women’s sports? Just beryllium inclusive," a antheral dependable said.

"Could not hold more. This is conscionable a clump of fear-mongering from right-wing bigots," a pistillate dependable replied.

Another antheral dependable said, "Males invading women’s sports isn’t adjacent a occupation arsenic acold arsenic I’m concerned."

"These pistillate athletes conscionable request to enactment harder--" a man's dependable began.

"--and not blasted others for their deficiency of success," different woman's dependable finished.

The video rapidly took disconnected with, arsenic of Tuesday, implicit six cardinal views and respective affirmative comments. 

"Y'all are fast! Bunch of overachievers, each of ya!" XX-XY Athletics posted connected X Tuesday.

One of the comments came from "Harry Potter" writer JK Rowling, a long-time advocator for women-only spaces, who celebrated the advertisement and shared it with her much than 14 cardinal X followers.

"This is the archetypal and apt the past clip I'll retweet an ad, but I emotion it," Rowling wrote connected Monday.

Rowling shared the advertisement again connected Tuesday and voiced her enactment for the brand.

"My hubby Neil (marathon and endurance runner) conscionable told maine he's bought 4 T shirts. In years to come, a large question to inquire self-proclaimed wide men volition be, 'which broadside were you connected - women's rights, oregon men's demands?'" Rowling wrote.

In a remark to Fox News Digital, Liilii explained the value of the advertisement and others similar it.

"'Real Girls Rock' is an impactful advertisement due to the fact that it shows the broadside of women's sports nary 1 sees: the process and the grind. It's astir showing up to lifts, practices, and conditioning to get amended everyday," Liilii said. "This becomes mode harder erstwhile a antheral is capable to vie with us. They are made faster and stronger. We person a disadvantage from the jump. On apical of that, it highlighted the hateful rhetoric galore women crossed the Mountain West Conference received simply for lasting up for truth. Women's sports are for women only. We merit just contention and adjacent play erstwhile it comes to sports. This gives women an accidental to champion our ain sports!"

IS THIS 'TRANSPHOBIC' SHIRT THE NEXT 'MAGA' HAT? AN ACTIVEWEAR MANUFACTURER RESPONDS TO LIBERAL CRITICS

XX-XY Athletics was launched successful 2024 by erstwhile Levi's enforcement Jennifer Sey successful absorption to Title IX changes made by the Biden medication and the 2024 Olympics. 

Since launching the company, Sey has enactment retired aggregate ads advocating for women's sports and female-only spaces, immoderate of which have besides gone viral.

Jennifer Sey spoke to Fox News Digital successful 2024 astir the value of ads that empower women. (XX-XY Athletics)

"If we tin bash that and enactment retired astonishing contented that supports it, it becomes normalized to basal up for women and girls, and I deliberation for acold excessively long, radical connected the non-far near person neglected the tools of culture," Sey told Fox News Digital. "That is however ideas go embraced, done creation and done brands. Politics are downstream from culture. We've got to triumph this successful the taste arena, and truthful I deliberation my marque tin beryllium a large portion of that."

CLICK HERE TO GET THE FOX NEWS APP