Samsung’s mobile boss believes AI agents and multimodality will be the new default in the mobile AI era, but apps and touch interfaces aren’t going away

“So far, the idiosyncratic acquisition has mostly been based connected the interface of applications and interaction connected smartphones. However, successful the mobile AI era, the main idiosyncratic acquisition volition beryllium based connected AI agents and multi-modality. But I bash not foresee AI agents and multi-modality being the lone experiences offered by AI phones. I judge these volition beryllium the main modes of interface, but we volition inactive person what we’ve ever had connected smartphones, similar applications and touch,” Roh told indianexpress.com successful Korean, translated by a institution translator.

Samsung’s caput of mobile, TM Roh, spoke astir however AI agents and personalisation whitethorn alteration the smartphone acquisition successful the mobile AI era. (Image credit: Anuj Bhatia/Indian Express)

The apps and touch-based interface person been the instauration of modern smartphones for years, profoundly integrated into the halfway mobile experience. Roh’s comments made it wide that portion artificial quality (AI), peculiarly generative AI, could usher successful a wholly caller mode of interacting with smartphones, we are acold from the extremity of the app era. In fact, the thought that the days of apps are numbered is far-fetched, arsenic observers person suggested that an app—a standalone portion of bundle with a surface of icons that indispensable beryllium located, opened, and engaged with—still delivers the optimal acquisition connected mobile. 

As AI becomes the cardinal absorption for Samsung this year, the institution is going each successful connected AI agents—a caller benignant of artificial quality programme that tin grip multistep tasks similar booking tickets, not conscionable routing but really responding to idiosyncratic requests, each with minimal quality supervision. For example, Samsung has introduced thing called AI Select connected the caller Galaxy S25. When invoked, AI Select volition scan the surface and suggest actions based connected what it sees. The exemplary powering this diagnostic is multimodal, truthful it’s not constricted to speechmaking conscionable text. For instance, if you bring up AI Select portion watching a YouTube video, the instrumentality volition connection to make a GIF for you. The extremity present is to simplify actions that antecedently mightiness person required aggregate apps and steps.

Apps are inactive the superior mode of interacting with smartphones, but much and much features connected phones nary longer necessitate apps altogether. The interaction interface is fading into the background, and dependable is becoming the superior mode to find and find content, specified arsenic driving directions oregon playing music.

What we’ve seen with the adoption of AI capabilities connected smartphones truthful acold is that AI exertion has typically been applied to idiosyncratic applications, meaning it upgrades the show oregon features of each app. And possibly that’s wherefore the usage oregon adoption of AI has been constricted until now. But with the S25, what we’ve done is use AI exertion much broadly, turning it into an AI cause that offers multimodal capabilities and a higher level of personalization, helium added. 

Samsung is utilizing a hybrid AI attack developed successful collaboration with Google. (Image credit: Anuj Bhatia/Indian Express)

Just arsenic apps and the interaction interface unified the smartphone experience, Samsung is trying to replicate that with AI agents and multimodality arsenic portion of its larger propulsion with its artificial quality offerings, called Galaxy AI.Samsung said determination are 200 cardinal Galaxy AI devices successful usage astir the world. 

For example, you tin look up the day of a Coldplay performance with your voice, adhd it to your calendar, and nonstop the details to your person via text—all with your voice. The S25 Ultra understands the discourse and knows which apps to usage to implicit these tasks for you. So, portion apps inactive person a relation to play, they are nary longer the halfway of the interface.

Samsung’s assertive propulsion to marque AI enactment connected smartphones comes astatine a clip erstwhile the institution is looking to thrust income of its premium phones, arsenic much consumers are holding onto their devices for longer. 

Still, not everyone agrees that AI whitethorn unsocial thrust income of caller phones. But Samsung, similar immoderate different tech company, is taking a semipermanent stake connected AI. 

Experts accidental that Samsung is utilizing its Galaxy AI to differentiate its flagship phones from competitors, particularly Apple, which hasn’t had a creaseless rollout of Apple Intelligence. This whitethorn explicate wherefore Samsung spent truthful overmuch clip talking astir AI, arsenic it plays a important relation successful the caller Galaxy AI, during the Unpacked.