Samsung strides into India’s smaller cities for smartphone growth

The institution presently has 400 Samsung Exclusive Stores (Economy), which it plans to treble by the extremity of 2025. These smaller stores service arsenic interaction points for consumers to bargain a Samsung Galaxy smartphone successful smaller cities, arsenic galore inactive question to a carnal store successful a adjacent large metropolis to shop. It’s a wide motion that for galore ample smartphone players, the penchant is shifting to expanding offline income channels, though accepted e-commerce platforms besides stay important to summation volumes. 

JB Park, President and CEO of Samsung Southwest Asia, held a media briefing connected the sidelines of Galaxy Unpacked successful San Jose, California, connected Wednesday. (Image credit: Anuj Bhatia/Indian Express)

India remains a cardinal people marketplace for planetary smartphone brands specified arsenic Samsung and Apple owed to a operation of a rising mediate people and a young colonisation with an appetite for the latest smartphones, not to notation the size of the marketplace itself. But this is much of a planetary inclination arsenic cardinal markets US, Europe and China amusement tepid maturation prospects for smartphone giants, India is much promising and has opened caller routes to expansion.

However, successful India, the premium conception is connected the upswing, and much consumers are opening up their wallets to bargain high-end smartphones, often done EMIs, trade-in programs, and by taking vantage of “affordable” schemes. This makes companies similar Samsung adjacent much focused connected the premium smartphone conception and possibly banking connected the information that second-tier and third-tier cities successful India are gradually driving the maturation of the smartphone market.

India’s smartphone marketplace is projected to transverse $50 cardinal successful worth by 2025, driven by the ongoing inclination of premiumisation. In fact, according to marketplace probe steadfast Counterpoint, the retail mean selling terms (ASP) of smartphones successful India is expected to transcend $300 for the archetypal clip this year.

Samsung is progressively looking to pat into India’s smaller cities, arsenic contention successful the smartphone conception has risen—both from Apple and Chinese telephone makers—in caller quarters. (Image credit: Anuj Bhatia/Indian Express)

More brands person realised the value of “affordability” schemes successful making premium smartphones much accessible successful a ample marketplace similar India, and becoming adjacent much important to scope consumers successful smaller cities. 

Samsung, for example, operates its Samsung Finance+, which has been progressive since 2019 and has go an enabler for assemblage students who don’t yet person a recognition paper to ain a premium Samsung Galaxy smartphone.

“If you look astatine states similar Bihar, Jammu and Kashmir, oregon the Northeastern states, determination are galore areas wherever we person much than a 60 to 70 per cent connect complaint with our Samsung Finance+ to service these needs,” said Park.