Shoppers ‘run to Boux Avenue’ as chain slashes price of iconic PJs in a bag from £38 to just a tenner 

2 hours ago 1

We besides shared a Lidl dupe for the White Company

  • Published: 20:19, 22 Jan 2025
  • Updated: 20:19, 22 Jan 2025

SHOPPERS are rushing to Boux Avenue aft it has slashed the terms of its iconic PJs successful a bag.

Instead of forking retired the accustomed £38 for the sleepwear acceptable of apical and bottoms, present you tin prime them up for conscionable a tenner.

 PJs successful  a container  for £10.

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Boux Avenue presently has a merchantability connected with pjs down to £10Credit: tiktok/@eleanor.scannell

And unsurprisingly, radical are racing to snap up pairs portion they are discounted.

TikTok idiosyncratic Eleanor uploaded a video showing the income displays astatine her section Boux Avenue with the £10 offer.

In the clip, she showed however galore of their Christmas scope had been reduced by a whopping £28.

This included their pink Dear Santa fleece pyjamas, which see a agelong sleeve apical and trousers.

On her @eleanor.scannell account, she wrote: “Girls oregon bfs of said girls, tally to Boux Avenue for their pjs successful a bag.

“£10! What a barg!

“I’m not meant to beryllium spending but couldn’t resist.”

Eleanor showed however she had picked up 4 pairs of pjs successful container arsenic portion of the sale.

Thankfully, if you can’t get to a shop, determination are besides discounts to beryllium recovered online, with the Dear Santa fleece pyjamas besides down to £10 connected the website.

On the Boux Avenue website it states: “Complete with an adorable bag, they marque the cleanable acquisition for yourself oregon idiosyncratic special!”

Sultry Roxy Horner poses successful sexy underwear acceptable for Boux Avenue

Eleanor’s video has racked up 18,000 likes, and radical seemed support to drawback up the bargain.

One said: “This is SO CUTE.”

Another added: “Omg.”

Pink pajamas successful  bags connected  merchantability  for £10 astatine  Boux Avenue.

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Their viral pjs successful a container is conscionable a tenner successful stores and onlineCredit: tiktok/@eleanor.scannell

Woman successful  dachshund-print pajamas.

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There are galore designs successful the ace saleCredit: Boux Avenue

White Company dupe

Meanwhile, if you similar to container luxury for less, you whitethorn privation to cheque retired Lidl's latest decorator dupe.

The German retailer is good known for its pocket-friendly alternatives for large brands, this clip offering a stunning acceptable of pyjamas that look to beryllium precise inspired by The White Company.

And it's not the archetypal clip Lidl person offered a White Company dupe.

Lidl's Esmara Ladies' Pyjamas are hitting stores connected Thursday 16th January and shoppers person noticed their similarity to The White Company's sold retired Jersey Classic Piped Pyjama Set.

Woman successful  grey  pajamas.

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Lidl's classy Esmara pyjama acceptable offers the luxury look for less.Credit: Lidl

Woman wearing achromatic  pajamas.

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The White Company's classical pyjamas are sold retired online.Credit: The White Company

Amazingly, Lidl's brace of pj's outgo conscionable £8.99 - a existent steal.

Not lone are the sold-out White Company pyjamas present truly hard to travel by but they're a whopping £66 much than Lidl's version.

And the Lidl pyjamas are besides a triumph for the planet.

They're made from fabric for a luxurious and brushed interaction - but much specifically, 60% fabric and 40% recycled polyester.

Lidl says: "By buying this product, you are supporting the cotton made successful Africa initiative which helps African farmers turn fabric much sustainably and amended their moving conditions."

The grey acceptable features a blase lapel collar and button-down agelong sleeve top, implicit with achromatic piping astir the edges.

Hottest manner trends of 2025

Fabulous' Fashion Editor Clemmie Fieldsend has shared the biggest trends from the precocious street.

The East/West Bag

Baguette bags person had a bully tally aft returning from the 90s shoulders of Sarah Jessica Parker to modern manner icons similar Hailey Bieber. 

In 2025 the East/West bag, which is simply a akin but elongated signifier with has long, happening straps that are casual to propulsion implicit your shoulders. 

They’ve been connected runway models arms astatine astir ever designers shows similar Burberry, Givenchy and Bottega Veneta and are hitting the highstreet too. 

Powder pinkish

Bright fuchsia pinkish had its time aft the merchandise of the Barbie movie successful 2023 and didn’t look past year, nevertheless for this twelvemonth the much polished and costly looking airy shadiness is taking over. 

Pantone whitethorn accidental that it's the twelvemonth of Mocha Mousse, but the catwalks accidental otherwise. From Prada to Erdem the subtle look was each implicit the spring/summer catwalks worn head-to-toe oregon connected its own. 

If the sugary shadiness is excessively girly for you past look to crisp suiting for a androgynous instrumentality connected the colour. 

The ammunition overgarment

The 80’s classical is backmost but with a sleek and minimal caller twist for 2025. 

We each cognize that for astir of outpouring we’re apt to spot rainfall and, let's look it, snowfall and your applicable overgarment of prime should beryllium a cagoule  jacket.

Depop revealed 1 of its large inclination predictions for this twelvemonth is retro sportswear with surges successful ‘80s windbreakers’. 

Seen connected the stylish streets of Copenhagen, to the Miu Miu catwalk - hurrah to mums who person an exigency raincoat crumpled underneath their pushchair, you’re successful fashion. 

The turn-up jeans

Whilst jeans signifier remains the same, tube jeans are inactive going to beryllium seen everywhere, the mode we’re styling them is different. 

This play alteration your wide leg, baggy denims into crook ups. 

And for this look size doesn’t matter, whilst heavy turn-ups pairs are a deed from jean trend-leaders, Citizens of Humanity, a flimsy fold is inactive conscionable arsenic bully - arsenic lone arsenic it's conscionable 1 azygous fold.

Peep-toe footwear

Get your pedicures booked successful sharpish arsenic this play your toes are the main event. 

After a agelong hiatus the peep-toe has been welcomed backmost into the manner fold by brands similar Hermes, Miu Miu and Tory Burch showing plain and embellished footwear each with the tiny hole. 

From mules, to pumps and clogs, yes clogs volition beryllium astir too, determination are tons of antithetic styles that are acceptable to expanse the precocious street, but they volition person peep-toe. 

Sheer blouses

See-through looks person ever lived connected the catwalk but seldom filter into mundane life, until past season.

Designers Ralph Lauren and Tom Ford loved sheer looks connected their SS25 catwalks and M&S adjacent had merchantability retired occurrence with their achromatic sheer pencil skirt from past season. 

Expect to spot much sheer looks lining supermarket aisles and precocious thoroughfare shops successful the signifier of skirts, tops and frocks. 

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