The Ariat x ‘Yellowstone’ Collab Is a Match Made in Americana Heaven

Yellowstone returns Sunday, and with it, we can expect plenty of scene-stealing style in the form of rugged chore coats and Americana-inspired workwear. The show’s costume design is helmed by Johnetta Boone, who partnered with boot brand Ariat on a line of western-wear essentials — think pearl snap denim shirts, bootcut jeans, and cowboy boots — for the Ariat and Yellowstone collaboration. The collection was announced on Nov. 1 and is now available to shop at Ariat and on Amazon.

The looks aren’t just inspired by Yellowstone — items from the collection will appear in the upcoming season. The collection includes menswear and womenswear, and pieces run from $80 for shirts to $320 for boots.

In a statement announcing the partnership, Boone said, “As a heritage western brand that’s known and trusted by the Western community, Ariat was the perfect partner for this project. My vision was to create something that was firmly rooted in authentic Western culture, while at the same time inviting those from the outside to embrace the places and stories they’ve become so immersed in while watching Yellowstone.”

Founded in 1993, Ariat was built as an equestrian brand, making performance footwear for horse riding. The brand’s name is derived from Secretariat, the record-breaking racehorse, establishing Ariat’s authentic western bona fides.

You can check out select pieces below, or check out the entire collection on Amazon or Ariat.