The future of TV? Fans react to NBC's bold strategy to market new comedy

NBC has been wide praised by fans aft it shared the archetypal occurrence of its caller drama bid St. Denis Medical straight onto TikTok successful a bold selling move.

The mockumentary, which follows overworked doctors and nurses moving astatine an underfunded infirmary successful Oregan, premiered connected November 12.

To necktie successful with its release, NBC uploaded the full aviator occurrence onto its TikTok transmission connected November 16, splitting it into 3 bitesize parts.

The daring caller determination didn't spell unnoticed by fans, who were speedy to praise the web and stock that they would proceed to ticker the show.

They besides predicted that this selling method could beryllium the aboriginal of tv consumption.

Writing connected LinkedIn, societal media exec, Caitlin said: 'NBC published the full aviator for their caller drama amusement connected TikTok. 

'No fancy edits, conscionable St. Denis Medical divided into 3 parts. And radical watched it!

'This was much astir astute promo for a accepted amusement BUT it reminds maine that I really, genuinely deliberation mini TV bid volition go the adjacent large roar crossed platforms, not conscionable on YouTube.'

They continued: 'We're seeing hints of it with creator led shows that predominate aggregate platforms (Chicken Shop Date, Subway Takes, Boy Room Show, Paloma Diamond's '80s series), and it'll support growing.

'These are each pre-existing TV formats (think speech shows, '00s MTV shows) reimagined for a caller assemblage connected a smaller screen.

'People privation to ticker TV! They conscionable privation to ticker it connected their telephone too.'

Over connected TikTok, others were conscionable arsenic delighted.

'The mode I'm gonna travel you present due to the fact that you posted the FULL episode,' 1 commented.

Another wrote: 'Ty for posting it, for immoderate crushed I lone similar watching it connected TikTok.'

'The afloat episode??? This is awesome,' said a third. 

A 4th posted: 'Thank you for posting the archetypal episode. I admit it and volition proceed watching.'

Created by Justin Spitzer and Eric Ledgin, St. Denis Medical stars The Goldbergs histrion Wendi McLendon-Covey and In Living Colors' David Alan Grier.

Fargo's Allison Tolman, Superstore alums Josh Lawson and Kaliko Kauahi, and American Gods' Kahyun Kim besides marque up the main cast.

The Sex Life of College Girls histrion Mekki Leepe completes the line-up. 

The sitcom airs play connected Tuesdays connected NBC, and the archetypal play comprises of 18 episodes.

The premiere drew successful astir 4 cardinal viewers connected its November 12 motorboat and was recognized arsenic the fig 1 scripted programme of the full night, making it the highest-rated scripted broadcast bid premiere without an NFL lead-in successful astir 2 years. 

One week aft the sitcom's archetypal occurrence release, NBC reported an awesome 7.4million cross-platform viewers.