Whether you're a concern leader, marketer, oregon communicator, the powerfulness of storytelling tin dramatically heighten however you link with your audience. Discover the subject down wherefore the quality encephalon is hardwired for stories, and larn however to trade compelling narratives that motivate and inspire.
Hosted by Will Storr, the in-demand communicative guru and writer of the Sunday Times bestseller The Science of Storytelling, Will Storr, this evidence-based masterclass draws connected the latest findings from science and neuroscience. You’ll larn however to usage storytelling is utilized to influence, persuade, physique loyalty and to yet to execute bonzer results. Packed with applicable techniques and in-depth lawsuit studies, this unsocial league volition alteration you to physique communicative and make communications with impact.
- Why the cardinal evolutionary intent to communicative is to persuade
- How to usage individuality to trade the astir persuasive stories of each
- The subject of the underdog and the overdog
- The rules of situation storytelling
- The operation of persuasive storytelling
- How to harness the powerfulness of ‘atomic statements’
Will Storr is simply a multi-award-winning writer. His books connected storytelling and the quality condition, including The Science of Storytelling and The Status Game, person been wide praised by influential writers, nationalist intellectuals, satellite people academics and taste commentators.
Whether you're looking to heighten your concern strategy, amended your marketing, oregon simply go a much almighty communicator, this masterclass volition springiness you an evidence-based toolkit to harness the transformative powerfulness of storytelling.
Date: Thursday 20th February 2025
Location: Online masterclass | A catch-up signaling volition beryllium disposable for 2 weeks aft the class.
£94 positive £1.90 booking interest – Ticket includes a transcript of A STORY IS A DEAL: How to usage the subject of storytelling to lead, motivate and persuade which applies Storr’s unsocial principles of storytelling straight to concern and branding. (UK only)
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