TikTok launches AI-powered video platform to advertisers globally

6 hours ago 1

TikTok TikTok had unveiled a caller originative contented suite called 'Symphony' earlier this year. (Reuters photo)

ByteDance-owned TikTok connected Thursday announced the planetary availability of its generative AI video instauration platform, Symphony Creative Studios, to each advertisers, arsenic the short-video app looks to boost its advertisement business.

Earlier this twelvemonth astatine the TikTok World Product Summit, the societal media level unveiled a caller originative contented suite called ‘Symphony’ with an purpose to assistance businesses, creators and agencies customize high-quality and engaging contented tailored to their brands.

The suite includes Symphony Creative Studios, Symphony Assistant, Symphony Digital Avatars and TikToK ads manager. Symphony Creative Studios, which besides includes a virtual assistant, helps users automate tasks to make contented connected the platform.

It offers features specified arsenic turning substance inputs into videos and generating previews that tin beryllium edited to finalize the content, remixing, integer avatar creation, translation and much connected TikTok, the institution said.

TikTok is the latest tech institution to incorporated AI-generated features successful its advertisement concern arsenic it looks to pull much brands and marketers.

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