Toymaker Mattel to open ‘world-first’ £207,000,000 theme park in 2025

Toy shaper Mattel is acceptable to bring its iconic brands to beingness by opening up its archetypal ever taxable parkland successful the US adjacent year.

The nine-acre Mattel Adventure Park successful Glendale, Arizona, promises implicit 25 attractions inspired by puerility favorites.

Star of the amusement is nary different than Barbie, who takes the spotlight with a dedicated Barbie Land. Visitors volition beryllium capable to research the iconic Barbie Beach House, which comes with its ain interactive retail acquisition wherever visitors tin physique their ain Barbie acceptable successful the Barbie Dream Closet Experience utilizing hologram technology.

Also disposable volition beryllium the Barbie Flying Theatre, which volition let parkgoers to embark connected an epic travel from water depths to outer space, and the Barbie Rooftop bar, which comes implicit with signature pinkish drinks, snacks, and sweeping views.

Mattel’s classical brands volition besides get a accidental to instrumentality the spotlight, with Hot Wheels roller coasters and electrical go-karts acceptable to rev up the excitement portion Thomas & Friends volition bring 7 indoor attractions for young adventurers.

An 18-hole mini-golf people turns Mattel Games into an immersive experience, featuring life-sized Pictionary and Rock ‘Em Sock ‘Em Robots. UNO fans tin ascent oversized cards connected a monolithic structure, and thrill-seekers tin driblet into the Kerplunk tower.

An 18-hole mini play course, billed arsenic an ‘interactive experience’ volition correspond Mattel Games, portion the He-Man vs. Skeletor laser tag arena volition fto fans conflict it retired successful the iconic Castle Grayskull fortress. 

Guests volition besides person the accidental to spell head-to-head with elephantine Rock ‘Em Sock ‘Em Robots and walk done a life-sized crippled of Pictionary, portion UNO volition beryllium represented arsenic a larger-than-life climbing structure, wherever guests tin leap connected oversized UNO cards and contention to the top.

Mark Cornell, the president of Epic Resort Destinations and Mattel Adventure Park. Epic, told Blooloop: ‘There are astir 25 attractions astatine Mattel Adventure Park successful Glendale with 2 iconic coasters, and a World of Sodor dedicated to Thomas the Tank Engine with 7 attractions.’

‘We’ve embraced each of the Mattel games. We person mini golf, we person a Kerplunk driblet tower, and we person an Uno harnessless climber. We person Hot Wheels electrical lithium-ion go-karts.

‘It looks similar we conscionable confirmed that it’s the largest elevated go-kart way successful the world. We person Masters of the Universe laser tag. We have, obviously, the archetypal Barbie Beach House ceramic and mortar successful the world.’

But the Arizona parkland is conscionable the opening – Mattel besides has plans for a 2nd taxable parkland successful Kansas City, acceptable to unfastened successful 2026 with a $487 cardinal (£377 million) terms tag.

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