Tubi just launched the Tubi Red Carpet Shop featuring fashion, Super Bowl must-haves

Find WAG and Kendrick Lamar-inspirited manner and Super Bowl enactment must-haves connected the Tubi Red Carpet Shop.  (iStock )

Tubi, the well-known escaped streaming work that offers 1 of the largest postulation of movies and TV episodes, is yet again mounting themselves isolated from different streaming services with their motorboat of the Tubi Red Carpet Shop. In concern with Shopsense AI, and inspired by the upcoming Tubi Red Carpet astatine Super Bowl LIX, Tubi is releasing 5 antithetic collections.

"Tubi’s collaboration with Shopsense AI is an important measurement guardant successful blending amusement and commerce for brands and consumers done retail media CTV partnerships," Tubi Chief Revenue Officer Jeff Lucas said.

The storefront went unrecorded connected February 3, and shoppers tin entree it via their browser oregon smartphones by visiting shop.tubi.tv.

"Our committedness to delivering premium amusement that is escaped and accessible, combined with an incremental assemblage that is incredibly passionate astir our content, allows america to experimentation successful ways that are tangible and genuinely interactive," Lucas said. "Shoppable integrations are the adjacent frontier for ad-supported streaming services, and we look guardant to continuing to research what’s imaginable with Shopsense AI."

The existent collections see Red Carpet looks successful the WAG collection. You tin watercourse the Tubi Red Carpet lawsuit connected February 9th starting astatine 3:30 PM ET connected Tubi. The four different collections are based astir Super Bowl LIX, which tin besides be streamed astatine 6:30 p.m. EST connected February 9 connected Tubi for free.

WAG collection

Tubi’s WAG collection celebrates the manner of the wives and girlfriends of the nonrecreational athletes successful the Super Bowl. The postulation includes large names similar a Ralph Lauren leather jacket, a Sarah Ruched maxi formal and Nordstrom thigh-high heels.

The fashion-forward covering and accessories successful the postulation are inspired by celebrated names similar Taylor Swift and different important others of the players successful the upcoming Super Bowl LIX. The enactment is meant to blend the enactment betwixt retail and TV, enabling customers to browse what they’re seeing connected the Red Carpet.

"With this partnership, we’re bringing the powerfulness of shoppable TV to 1 of the biggest taste moments of the year," said Glenn Fishback, Shopsense AI CEO and Cofounder. "This is the aboriginal of retail, wherever each amusement touchpoint becomes an accidental for brands to captivate and link with consumers."

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Super Bowl LIX collections

Tubi’s Super Bowl collections are wide-ranging, with immoderate focusing connected preparing for your Super Bowl enactment and others focusing connected merch for the Philadelphia Eagles and Kansas City Chiefs. There’s adjacent a postulation focusing connected music-related items, based connected the halftime show.

The Party Prep Like a Pro postulation is each astir helping you cogwheel up for your Super Bowl viewing party. You tin find everything from football-themed folding tables that you tin enactment each your nutrient connected to football-shaped snack plates and crock pots you tin navigator your crippled time foods in.

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The Gear Up collections for the Eagles and the Chiefs are each merch related. You tin get officially licensed jerseys, hats, sweatshirts and much to amusement your squad pridefulness during the game.

Finally, Tubi’s Halftime Hits postulation features music-related items similar Kendrick Lamar’s vinyl, noise-canceling headphones and Sza’s vinyl. It besides features a Kendrick Lamar-inspired manner line.