Vicky Pattison wedding video ‘glamorised smoking’, advertising watchdog says

A covering advert filmed connected the wedding time of world TV stars Vicky Pattison and Ercan Ramadan was banned for presenting smoking arsenic “part of a glamourous and aspirational lifestyle”.

Ramadan posted a video connected Instagram connected October 3 2024 promoting Endrick Clothing, which helium is the manager of, showing him and 7 groomsmen with cigars with the caption “La Familia (black bosom emoji) Groom & Groomsman suited by @endrickclothing”.

The aforesaid video was shared by Geordie Shore prima Pattison, 37, who has 5.5 cardinal followers, connected October 11.

While we acknowledged the advertisement was for menswear products, we considered that the ad’s main absorption was connected smoking and that it was depicted arsenic an enjoyable radical activity

Advertising Standards Authority

The Advertising Standards Authority (ASA) upheld 2 complaints astir the video, 1 saying it glamorised smoking and different astir it not being intelligibly marked arsenic an “ad”.

It said: “While we acknowledged the advertisement was for menswear products, we considered that the ad’s main absorption was connected smoking and that it was depicted arsenic an enjoyable radical activity.

“We considered that the usage of dilatory motion, the ceremonial mounting and the jazz-style euphony added to the stylised and aspirational tone.

“We considered that the video presented smoking successful an appealing mode and suggested that it was portion of a glamourous and aspirational lifestyle.

“For that reason, we concluded that the ads were irresponsible.”

The ASA “considered the commercialized intent of the advertisement was unclear, and that the station needed to person included a salient statement upfront, identifying it arsenic an ad, which it did not have”.

It said the ads “must not look again successful the signifier complained of”, and Ramadan was told to guarantee that aboriginal ads were “socially responsible”.

The mates officially joined astatine Marylebone Town Hall successful August and joined again successful Puglia, Italy successful September.