Whiskey brand attracts 'Yellowstone' actress amid increase in female bourbon drinkers

A "Yellowstone" prima is lending her enactment to a California-based whiskey and vino company.

Kelly Reilly, the histrion who portrays Beth Dutton connected "Yellowstone," the fashionable tv series, precocious joined Ammunition Wines & Whiskey arsenic marque ambassador.

The partnership, announced successful November, was implicit two-and-a-half years successful the making.

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"You tin ever marque the champion merchandise successful the world," Ammunition co-founder Andy Wahl told Fox News Digital. 

"But if you don't cognize however to marketplace it and get it retired determination to wherever you tin make immoderate user consciousness and you get a proceedings connected it, past your product's going to fundamentally beryllium connected the shelf."

"Yellowstone" histrion Kelly Reilly is the caller look of California-based Ammunition Wines & Whiskey. (Emerson Miller/Ammunition Wines & Whiskey)

Through a concern partner, Wahl was capable to link with Reilly.

Wahl said helium was "very intrigued successful presumption of her arsenic a personality. There was decidedly a agelong play of courting due to the fact that she's ne'er been associated with a brand. She's ne'er had a tendency to bash it."

Wahl said that Reilly began to recognize the worth of playing "a almighty character" who tin bid "a immense voice" to the "growing class of pistillate consumers successful the whiskey space."

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Ammunition's "Soil to Spirit" campaign, slated to motorboat aboriginal this year, "celebrates the craftsmanship, practice and adventurous tone astatine the heart of Ammunition Wines & Whiskey," a quality merchandise said.

"I person ever harbored a heavy respect for the onshore and our earthy resources," Reilly, 47, said successful a statement. "I was instantly drawn to Ammunition's committedness to make a standout merchandise with a marque individuality rooted successful the tone of the American West. I'm thrilled to spouse with Ammunition and lend my experiences and perspectives."

Reilly took portion successful a photograph league for Ammunition during a interruption from filming "Yellowstone" successful Montana.  (Emerson Miller/Ammunition Wines & Whiskey)

Reilly was photographed holding a vessel of Ammunition whiskey successful Montana, wherever "Yellowstone" is filmed. 

Given that her "time was limited," Wahl said, the show's inactive photographer, Emerson Miller, helmed the photograph session. The purpose of the sprout "was to make immoderate benignant of large dependable that tin link and broaden the scope of our user base," Wahl said, particularly among pistillate whiskey drinkers.

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During a caller lawsuit successful Florida that Wahl attended, 70% of those who signed up were female, helium said. 

Among them was a 60-year-old woman. She came up to him and told him, "I'm truthful gladsome Kelly's involved. You know, I similar my whiskey, too. It's not conscionable for the boys."

More women are drinking whiskey, Ammunition co-founder Andy Wahl said. (Ammunition Wines & Whiskey)

"These are precise prideful women [who] are going to portion thing masculine similar Ammunition," Wahl said.

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Ammunition was archetypal launched arsenic a winery earlier adding whiskey to its arsenal successful 2021 during the COVID-19 pandemic. 

Ammunition whiskeys are aged, blended and distilled with the "true tone of the West," the tagline says. Because of Ammunition's origins, its bourbons are finished successful vino casks.

Ammunition began by selling wine. Because of this, Ammunition's bourbons are finished successful vino casks. (Ammunition Wines & Whiskey)

By lassoing the British-born actress, Wahl said he's hopeful that Reilly tin assistance amended others astir America's transportation to bourbon and its improvement from workplace to spirit.

"This is the foodstuff that we similar to drink," Wahl said.

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"Yellowstone" concluded its 5th and last play successful December. 

A prequel series, "1923," returns for a 2nd play aboriginal this month.