59% users discovered new products on quick commerce platforms via reels and influencers: Meta Study

Commissioned by Meta, the GWI Quick Commerce survey was conducted with much than 2,500 users betwixt 16 and 64 years of property crossed the country. It noted that 9 retired of 10 respondents claimed that they are alert of speedy commerce services and that fractional of them person utilized them successful the past week, indicating that these solutions person go portion of their mundane lives.

The survey besides claims that portion market and idiosyncratic attraction products are the astir fashionable products connected speedy commerce services, categories similar hairsbreadth care, skincare and wellness and wellness are catching up quickly.

In tier 2 and tier 3 towns, Meta noted that fashion, food, quality and mobile are the apical categories, with different categories similar accessories, electronics, location furnishings and different segments.

According to the study, astir 86 per cent of respondents accidental that they discovered caller speedy commerce brands oregon products via Meta platforms and that these products usually person the highest click-through and acquisition rates.

Meta says societal media is the astir fashionable mode for shoppers, with 59 per cent of users saying they discovered caller products done reels and influencers. On further analysis, the survey noted that 55 per cent who utilized messaging platforms to acquisition a merchandise successful the past year, astir 77 per cent completed their acquisition utilizing WhatsApp.

As it turns out, influencers are besides playing an important relation erstwhile it comes to decision-making. The survey suggests that much than 33 per cent of respondents discovered products from caller brands via influencer recommendations. When it comes to Gen Z, astir 87 per cent accidental they came crossed caller platforms utilizing Meta platforms. It was besides noted that the procreation makes astir purchases successful categories similar wellness, sportswear and favored supplies.