Airtel announces AI-powered spam detection solution that processes 1 trillion records in real-time

Spam detection works connected calls and SMS. (Image credit: Airtel)

According to Gopal Vittal, Managing Director and Chief Executive Officer, Bharti Airtel “Designed arsenic a dual-layer protection, the solution has 2 filters – 1 astatine the web furniture and the 2nd astatine the IT systems layer. Every telephone and SMS passes done this dual-layered AI shield. In 2 milliseconds our solution processes 1.5 cardinal messages and 2.5 cardinal calls each day. This is equivalent to processing 1 trillion records connected a real-time ground utilizing the powerfulness of AI.”

https://www.youtube.com/watch?v=ba9XMEmexsw

Vittal added that the solution has been capable to successfully place 100 cardinal imaginable spam calls and 3 cardinal spam SMSes originating each day. “For us, keeping our customers unafraid is simply a burning priority.”

This merchandise is designed and developed in-house by Airtel, which uses a proprietary algorithm to place and classify calls and SMSes arsenic “Suspected SPAM”, which tin analyse calls and SMS by pattern, frequency, duration, and respective different parameters. This solution besides alerts users erstwhile they person a spam SMS, which mightiness see blacklisted URLs by analysing predominant IMEI changes.

However, users volition proceed to person service, and transactional calls with the prefix 160 from institutions similar Banks, Mutual Funds, Insurance Companies, Enterprises, SMEs, and promotional calls with the prefix 140 to those who person not enabled do-not-disturb (DND) service.