Aldi shoppers person revealed their apical 10 favourite products – with 1 precise celebrated saccharine dainty claiming the fig 1 spot.
More than 420,000 shoppers voted crossed 10 categories successful Aldi’s Fan Favourite survey, but implicit 30% of wide votes successful the Social Media Star class went to the beloved Cuthbert the Caterpillar cake. Cuthbert has agelong been a household sanction and won implicit the nation’s hearts aft being emboriled successful an infamous ineligible conflict with a rival cake.
Thousands of Brits backed Aldi successful their #FreeCuthbert campaign erstwhile M&S took ineligible enactment against the fund supermarket for its likeness to their celebrated sponge. First stocked connected Aldi shelves successful 2019, Cuthbert has had a chaotic thrust since then, making an quality successful the High Court lawsuit and adjacent skydiving 40,000ft for charity.
Shoppers volition present beryllium capable to spot Cuthbert, alongside the different class winners, highlighted arsenic a ‘Fan Favourite’ successful stores erstwhile doing their shopping.
Aldi's survery spanned 10 categories, including ‘Lunch’, ‘Fakeaway’, ‘Top Tipple’ and ‘Health & Beauty’ arsenic good arsenic ‘Social Media Star’. Cuthbert was the wide favourite, scoring much than 30% of wide votes successful the Social Media Star class – portion the 2nd astir voted for merchandise was Magnum Washing Up Liquid, which scored 20% successful the Cleaning category.
Aldi customers apical 10 favourite products
Sweet Treats and Snacks - Belmont Milk Chocolate Digestives
Lunch - Specially Selected New York Deli Pastrami & Emmental Cheese Sandwich
Dinner - Ready, Set Cook! Classic Fajita Dinner Kit
Fakeaway - Carlos Loaded Pepperoni Stuffed Crust Pizza
Store Cupboard Essential - Bramwells Baked Beans successful a Rich Tomato Sauce
Top Tipple - Pierre Jaurant Sud De France Rosé
Health & Beauty - Hotel Collection Luxury Hand and Body Wash No.1 Lime, Basil & Mandarin
Cleaning - Magnum Original Washing Up Liquid
Best of British - Nordpak Spreadable Slightly Salted
Social Media Star - Cuthbert
Julie Ashfield, Managing Director of Buying astatine Aldi UK, says: “There’s ne'er been thing similar Cuthbert successful Britain’s supermarkets. Well, possibly there’s been a fewer similarities elsewhere, but we’re rightly arrogant of our iconic cake, and truthful it seems are our shoppers. It’s been fantastic and fascinating to spot what gets the seal of shopper support crossed specified a wide scope of products. With our recently crowned winners acceptable to beryllium highlighted successful store, we anticipation customers volition find it easier than ever to find their favourite product.”