Amazon likely to face investigation under EU tech rules next year

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Amazon logoThe Amazon logo is displayed astatine a quality league successful New York connected September 28, 2011. (File photo)

Amazon volition apt look an EU probe adjacent twelvemonth into whether it favours its ain marque products connected its online marketplace arsenic European antitrust regulators physique up a lawsuit nether landmark rules, radical with nonstop cognition of the substance said.

The U.S. online retailer could look a good of up to 10% of its planetary yearly turnover if it is recovered blameworthy of breaching the European Union’s Digital Markets Act (DMA) which seeks to rein successful the powerfulness of Big Tech.

The timing and determination connected whether to spell up with an probe volition beryllium taken by incoming EU antitrust main Teresa Ribera successful the coming months, the radical said. The Spaniard is acceptable to instrumentality up her station adjacent month, replacing outgoing Margrethe Vestager.

Amazon said it is compliant with the DMA and has engaged constructively with the Commission connected its plans since the designation of 2 of its services arsenic important gateways betwixt businesses and consumers and frankincense taxable to the caller rules.

Amazon shares fell arsenic overmuch 3% to $196.91 aft the Reuters communicative was published.

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The DMA, which came into effect past year, prohibits Amazon and six different Big Tech companies from giving penchant to their products and services connected their platforms, among different requirements.

The European Commission, which acts arsenic the EU antitrust enforcer, successful March said it was gathering facts and accusation connected Amazon’s attraction of its ain marque products connected the Amazon Store.

It declined to remark connected Thursday.

In its compliance study published successful March, Amazon said its ranking models bash not differentiate connected whether the merchandise is sold by Amazon Retail oregon a Seller oregon whether it is an Amazon merchandise oregon a third-party product.

Apple, Alphabet’s Google and Meta Platforms are presently being investigated nether the DMA, with Ribera acceptable to determine connected the outcomes and not Vestager, 1 of the radical said.

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