Andreessen Horowitz-backed studio Promise to start producing movies, series using AI

6 days ago 2

AI instrumentality whitethorn not prescribe penal consequences for violations The startup said it was processing a accumulation bundle for artists called Muse. (Representational Image)

Promise, backed by erstwhile News Corp President Peter Chernin and task superior steadfast Andreessen Horowitz, volition nutrient films and bid utilizing generative AI tools, the institution said connected Tuesday.

The startup, launched connected Tuesday, said the announcement marks the culmination of a fundraising round.

Hollywood studios person been exploring ways to incorporated GenAI tools to trim costs and velocity up the contented instauration process.

Promise — founded by Fullscreen CEO George Strompolos, erstwhile YouTube enforcement Jamie Byrne and AI creator Dave Clark — aims to capitalize connected the GenAI roar and said that it was moving with Hollywood stakeholders to make a multi-year lineup of content.

The startup said it was processing a accumulation bundle for artists called Muse, which volition integrate GenAI passim the process of producing movies and shows.

In February, ChatGPT-developer OpenAI introduced Sora, a instrumentality susceptible of generating diagnostic film-like prime videos from substance inputs, prompting Hollywood executives and agents to conscionable the Microsoft-backed institution to sermon imaginable originative collaborations.

Meanwhile, Adobe said past period it has started publically distributing an AI exemplary that tin make video from substance prompts.

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