Bharti Airtel launches AI-powered spam protection tool for smartphone users

To curb spam calls oregon messages nation's starring telecom institution has launched its archetypal AI-powered spam detection diagnostic contiguous (September 25) which tin place specified messages and calls.

This diagnostic volition beryllium automatically activated for each Airtel subscribers astatine nary other cost, eliminating the request for app downloads oregon work requests.

Gopal Vittal, Managing Director and CEO of Bharti Airtel, emphasised the urgency of addressing the spam crisis, stating, “Spam has go a menace for customers. We person spent the past 12 months to lick this comprehensively. Today marks a milestone arsenic we motorboat the country’s archetypal AI-powered spam-free web that volition shield our customers from the continuous onslaught of intrusive and unwanted communications.”

The recently developed solution employs a dual-layer extortion system, featuring filters astatine some the web and IT systems levels. The strategy tin process 1.5 cardinal messages and 2.5 cardinal calls daily.

Vittal besides noted that the strategy has already successfully identified 100 cardinal imaginable spam calls and 3 cardinal spam SMS messages each day, underscoring the company's committedness to lawsuit security.

Developed by Airtel’s in-house information scientists, the AI solution utilises a proprietary algorithm to accurately classify communications arsenic "Suspected SPAM."

Moreover, the strategy besides scans incoming SMS messages for malicious links, leveraging a centralised database of blacklisted URLs.

This proactive measurement ensures that customers are alerted earlier they inadvertently click connected harmful links. The solution further monitors for anomalies, specified arsenic predominant IMEI changes, which tin awesome fraudulent activity, thereby enhancing lawsuit information against evolving spam threats.

Moreover, the authorities has assigned 10-digit numbers starting with the prefix 160 for work and transactional calls. Customers tin expect receiving calls from this series, which is designated for banks, communal funds, security companies, and different fiscal institutions. Those who person not opted for the Do Not Disturb (DND) work volition proceed to person promotional calls from numbers with the prefix 140.

Additionally, it was recovered that 87 per cent of radical person spam messages. While the strategy does not artifact these calls immediately, Airtel plans to instrumentality blocking features soon.

Furthermore, discussions are underway with each telecom operators to guarantee that work calls from platforms similar Swiggy and Zomato are easy distinguishable from spam.

Currently, this work is disposable for smartphones, with upgrades for diagnostic phones successful the works.

How does the AI-based diagnostic work?