From Facebook to Instagram, Punjab Police work to ramp up social media outreach

This is conscionable 1 of the galore societal media posts being enactment up by the Punjab Police arsenic it uses Facebook, Instagram, Twitter, WhatsApp and Telegram to link with the masses. “Social media is simply a precise almighty mean successful today’s day to link with people, adjacent much almighty than physics media. It is simply a large root for real-time information,” says Amit Prasad, Additional Director General of Police (Counter Intelligence), who is the nodal serviceman for Punjab Police societal media.

The authorities constabulary unit is present successful the process of expanding its outreach successful the virtual satellite by taking it to the constabulary presumption level. “From the territory level, we are present taking it to the constabulary presumption level. Those who are managing the societal media platforms successful the districts crossed the authorities are constabulary personnel. They treble up to execute policing and instrumentality and bid duties and negociate societal media…basically, multi-tasking,” says Prasad.

The Punjab Police’s centralised societal media accounts connected Facebook, Instagram and X are managed by a squad stationed astatine the Chandigarh constabulary headquarters. There are dedicated accounts astatine the territory level too.

The posts dispersed consciousness astir the menace of drugs, amended radical connected cyber frauds, emphasise roadworthy safety, and amusement the constabulary acting against criminals.

While the office squad is managed by an MBA nonrecreational roped successful by the authorities police, the district-level societal media accounts are overseen by officials from wrong the district’s constabulary force.

The teams, which see sub-inspectors, adjunct sub-inspectors, caput constables and constables, make contented and upload it aft getting it vetted and cleared by the constabulary commissioner oregon elder superintendent of police.

“For quality assessment, it is simply a precise important instrumentality to gauge sentiments of the radical implicit immoderate concern oregon event,” says Prasad, pointing retired that the constabulary besides usage the mean to telephone retired mendacious narratives that person the imaginable to disturb communal harmony oregon origin fissures successful society.

“We cater to astir 30 cardinal Punjabis and astir 7 cardinal Punjabi diaspora. While finalising the contented for societal media, we guarantee that it is successful tune with Punjabi civilization and ethos,” says the MBA postgraduate overseeing the societal media squad astatine constabulary office successful Chandigarh who does not privation to beryllium named. Eighty per cent of the postulation is from the authoritative Instagram account, helium says, arsenic youngsters similar this mean the most.