Global beachwear brand is closing all US stores as shoppers rush to snag clearance deals

A beloved covering concatenation is closing each of its stores - but not earlier slashing its prices successful a immense clearance sale. 

Salt Life, the formation covering store loved by surfers and fishers, volition adjacent each of its 28 locations crossed 10 states, it announced connected Tuesday. 

Founded successful 2003, the Florida-based retailer grew rapidly to travel a rival to established surfing, formation and sportfishing brands similar Billabong, Hurley, Quicksilver and Rip Curl.  

But the retailer was forced to record for Chapter 11 bankruptcy successful June and hoped to chopped costs and trim debts to enactment successful business. 

Liquidation income began astatine each Salt Life locations, including its flagship store in Jacksonville Beach, connected September 20 and committedness discounts of up to 40 percent. 

'Customers are encouraged to instrumentality vantage of these important savings instantly portion selections are best,' the brand's caller owners said. 

As good arsenic the brand's much-loved fishing, surf and beachwear the store's fixtures and instrumentality are besides for sale, according to the release.

Salt Life's genitor institution Delta Apparel said it had experienced reduced request for its products and had trouble getting clasp of the indispensable earthy materials needed to marque its goods, which resulted successful a diminution successful liquidity. 

The marque and its assets was bought astatine auction for $38.74 cardinal by Hilco and Iconix International Inc. 

The companies present program to modulation the marque distant from bricks-and-mortar stores and into a wholesale and e-commerce business. 

'The Salt Life marque has wide marque consciousness and loyalty with water enthusiasts worldwide,' Hilco said successful a connection announcing the closures.

'An organized wind-down of galore operational functions volition instrumentality spot implicit the people of the adjacent fewer months to assistance successful the transition.' 

Store closing merchantability signs person been spotted crossed the brand's stores and customers person been keen to prime up bargains.  

Clothing bought earlier September 20 tin beryllium returned until October 20, but each income made connected oregon aft September 20 are final.

Salt Life Gift cards volition besides beryllium accepted until October 20. 

No last extremity day for the store closures has yet been fixed but it is expected to beryllium completed successful the adjacent fewer months. 

2024 has been thing of a retail apocalypse for brands with carnal stores. 

There person been almost 2,600 store closures in the archetypal fractional of the twelvemonth alone. 

Earlier this summertime Bob's Stores, which sold diversion and casual covering crossed six states, also unopen each of its 21 stores. 

Walmart has closed three much of its underperforming locations, portion Rite Aid is shutting different 27 pharmacies. 

Dollar stores person been deed hard too, with 99 Cents Only announcing successful April it would shutter each 371 of its locations across California, Texas, Arizona and Nevada. 

Similarly, 1,000 Family Dollars and Dollar Trees volition permanently shut implicit the adjacent fewer years.