Huge impact social media is having on how we eat - including the end of three meals a day

TikTok and Instagram are having a immense interaction connected what radical devour with things similar intoxicant present disappearing to beryllium replaced with thing acold healthier

Social media truly is feeding our eating habits – with astir fractional of repast choices being driven by what we’ve seen online.

When a TikToker oregon influencer gets originative with a frozen herb oregon sliced cucumber, income soar. Just Eat orders of cucumbers doubled this twelvemonth and request for Co-op crockery tomatoes connected the tract were up by 103% - acknowledgment to the viral herb toast. And contempt the inclination for cleaner, leaner eating, the announcement earlier this twelvemonth that Oasis were reuniting led to a yearning for Britcore, with Greggs sausage rolls became the biggest selling lunchtime point connected Just Eat. The craving for nostalgic nutrient is acceptable to proceed into the New Year, with Brits seeking a comforting ‘hug’ successful the signifier of Jam Roly Polys, Black Forest Gateaux and Jaffa Cakes.

The online nutrient transportation institution has compiled its Food Trends Report for 2024 and what they expect to beryllium successful request for 2025 with nutrient futurologist Dr Morgaine Gaye predicting 'What's Hot' and 'What's Not' for the twelvemonth ahead. The study reveals this year's eating habits are heavy influenced by TikTok, with fractional of the 2,000 Brits surveyed (49%) admitting their meals are swayed by what they spot online. More than fractional (55%) adjacent confessed to buying circumstantial groceries aft seeing influencers talking astir them connected societal media.

Despite 281 cardinal TikTok nutrient videos being tagged arsenic Vegan, it mightiness inactive travel arsenic a astonishment that 64% of orders connected Just Eat are present vegan oregon vegetarian. Greggs’ vegan sausage roll, McDonald’s McPlant Burger, and KFC’s vegan burger are amongst the astir fashionable orders. While little than 1 successful 10 of america (5%) are fully-fledged herbivores, a 4th (25%) of women person admitted to trying a ‘flexitarian’ lifestyle, ordering meat-free options wherever they can.

In fact, Dr Gaye predicts that adjacent year’s eating trends volition beryllium leaner and cleaner – isolated from the unusual ‘little treat’ successful the signifier of coffee, pastries and bubble beverage - 2 thirds (62%) of those polled said they are trying to devour cleaner, rising to 69% successful Bristol and Liverpool. Immunity boosting foods volition beryllium large adjacent year, with other steadfast ingredients being added to yoghurts and smoothies and effect shots. Alcohol depletion volition proceed to diminution successful the nether 40’s and decadent desserts volition beryllium frowned upon arsenic excessive and wasteful.

Dr Gaye said: “2025 is the twelvemonth of the ‘Conscious Consumer’ - it’s going to beryllium a clip to support ourselves mentally, emotionally and spiritually. The main themes for the twelvemonth up volition revolve astir wellness, arsenic we thin into self-care, biology consciousness and caller ways to bring backmost nostalgic items from our childhood.

“We privation convenience and much worth for money, and we’ll spot this reflected successful the groceries we bid and the restaurants we devour astatine - from caller effect and veg, to restaurants with transparent nutrient chains, the options are unlimited connected Just Eat.” So what does this mean for the twelvemonth ahead? Dr Morgaine Gaye, Food Futurologist, unearths what we tin expect to spot - and devour - successful 2025 and beyond:

2025’s Takeaway Trend Barometer

Hot

1. Girl Dinner 2.0: Also called "Girl Dinner Deluxe" oregon "Fancy Girl Dinner", this has emerged arsenic an improvement of the archetypal Girl Dinner trend. The caller mentation maintains the casual, snacky quality but with much blase ingredients and aesthetically pleasing presumption - a much intentional, treat-yourself approach; often presented arsenic self-care alternatively than conscionable a thrown-together meal. Think beauteous tiny bowls of artisanal nibbles, olives, gourmet cheeses, premium crackers and luxury deli finds.
2. The nostalgia continues: Making the aged caller again volition beryllium a deed successful 2025. The quality docket has been dense successful 2024, and nostalgia gives america the acquainted ‘hug’ of the illusionary ‘good times’! We volition spot a revival of accepted puddings and biscuits with a modern twist. Think Black Forest Gateaux, Jam Roly Poly and Jaffa Cakes, arsenic good arsenic practice recipes with section ingredients being revived specified arsenic gooseberries, cobnuts and achromatic pudding.
3. Immunity: Foods ‘with added protein’ were each the rage successful 2024, but adjacent twelvemonth our precedence volition beryllium our immune presumption and however resilient we are to woody with what’s coming. From yoghurts and smoothies to saccharine treats and ginger shots, immune-boosting ingredients volition beryllium promoted successful everything.

Not

1. Less is more: We’ve already seen the demise of the 3 meals a time arsenic we opt for day pick-me-ups, on-the-go snacks, and ‘girl dinner’, and successful 2025 we volition besides spot the diminution of large meals. The grazing inclination of eating small and often, seems to beryllium a increasing taste preference. Smaller prime meals volition beryllium much desirable than super-sized consumption.
2. Bye-bye booze: Alcohol is becoming little fashionable with each generation, truthful we expect to spot the continued emergence of non-alcoholic botanicals, non-seccos and alcohol-free alternatives. Goodbye to big, boozy events for freshers and the under-40s!
3. Demure desserts: Gone are the days of elaborate cakes and desserts, from sky-high scoops of crystal pick to decadent cocoa puddings. With decreasing societal media appeal, consumers are shifting towards much sustainable, and little wasteful, presentations. Quality is overtaking spectacle.