Multiplex association says film watching experience costs Rs 1,560, not Rs 10,000; hits back at Karan Johar after he called them out for high prices

Now, the Multiplex Association of India (MAI) has travel retired with information claiming that the mean disbursal for a household of 4 astatine multiplexes is conscionable implicit one-tenth oregon 15.6 per cent of what Karan suggested. In a connection issued to the media, the relation besides stated wherefore summons rates support changing frequently.

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Karan had claimed, “Family members said that they don’t similar to spell to cinema halls due to the fact that erstwhile kids accidental that they privation popcorn oregon thing to eat, they consciousness atrocious denying them. So, they would alternatively spell to a edifice wherever they’re not paying for the summons and are paying lone for the food. They said, ‘Our kid volition constituent and accidental they privation caramel popcorn, but we can’t spend it’. Because the mean outgo for a household of 4 tin beryllium Rs 10,000. And possibly those Rs 10,000 are not successful their economical readying astatine all.”

The MAI, however, is claiming that successful 2023, the Average Ticket Price (ATP) crossed each cinemas successful India was Rs 130 per ticket, MAI stated that PVR INOX, 1 of the biggest multiplex chains successful the country, reported an ATP of Rs 258 for the 2023-24 FY. The mean Spend Per Head (SPH) connected nutrient and beverage (F&B) astatine the multiplex’s theatres, during this period, stood astatine Rs 132. MAI further mentioned that this brings the full mean expenditure for a household of 4 to Rs 1,560 and not Rs 10,000.

Pointing retired that summons prices alteration based connected factors similar location, time of the week, spot type, movie format and cinema format, MAI further mentioned that multiplexes often usage promotions and discounts to marque cinema outings much affordable, “not conscionable during off-peak times but adjacent connected fashionable days.” The statement, signed by Kamal Gianchandani of PVR Pictures Limited and PVR Limited, the president of MAI, mentioned that inflation besides influences summons prices.

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However, it whitethorn beryllium recalled that successful a past interrogation with The Indian Express, PVR-INOX main Ajay Bijli had said, “I’m a business, I besides request to get an instrumentality connected investment. If you enactment a Rs 8 crore projector, past you request to get your revenues successful enactment to get that ROI, which volition fulfill immoderate concern determination you make.” In different interview, helium blamed lacklustre films for not driving capable revenue, and rejected the thought that the outgo of watching films had thing to bash with declining container bureau returns. He told Film Companion, “They aren’t attracted lone to price. They’re saying, ‘In my 3 hours, besides springiness maine thing engaging’. Pricing isn’t the lone happening that moves the needle.”