Richard Madeley cheekily asks couples to take Viagra on This Morning in unearthed clip

Richard Madeley and Judy Finnigan were the faces of ITV's This Morning for 13 years and during their clip connected the show, they decided to promote couples to effort Viagra.

Good Morning Britain's Richard Madeley, a household sanction for his galore TV gigs and notably for his concern with woman Judy Finnigan, took a travel down representation lane successful the Channel 5 documentary Richard and Judy: Our Best Bits - In Our Own Words.

The duo reminisced implicit their 13-year stint connected ITV's This Morning, which they near successful 2001, highlighting immoderate unforgettable segments.

One infinitesimal was a alternatively cringeworthy unrecorded Viagra trial involving 3 couples. Back successful the precocious '90s, these couples were invited connected the amusement to past walk clip successful a edifice and study backmost connected their experiences.

Judy reflected connected the segment, admitting: "Looking backmost now, yes I'm definite it was incredibly crude but astatine the aforesaid clip it felt precise energetic and precise vibrant."

Richard chimed successful with his take: "Everybody was talking astir viagra, we went a measurement further and we tested it unrecorded connected air."

Now 68, Richard recounted however the couples came backmost aft an hr and a fractional to stock their thoughts, reports Gloucestershire Live.

In nostalgic footage aired by Channel 5, viewers watched arsenic Richard delicately asked 1 of the participants: "Put it this mode then, I'll take my words carefully, was it what you hoped for

"Was it everything you hoped for and more?"

The effect from 1 woman, affirming her restitution amidst workplace laughter and her joking hesitation to instrumentality to work, indicated success.

Yet, it appeared Judy's existent presumption connected the conception wasn't rather arsenic enthusiastic.

In the tell-all documentary, she revealed: "There was a shaper prowling up and down the corridor extracurricular their rooms successful the edifice with walkie-talkies. It's conscionable absolutely, looking backmost present it's awful!"

Nick Bullen, formerly astatine the helm of This Morning, shared that a large interest had been idiosyncratic having an adverse absorption to the concoction.

The doc besides regaled viewers with a flashback to Richard hamming it up arsenic Sacha Baron Cohen's Ali G portion interviewing his different fractional afloat successful character.

Reflecting connected the iconic moment, Richard said: "I cognize radical rip it retired of maine for doing Ali G and that's good I wholly get why."

"But, I bash deliberation it was rather a comic script! At home, I utilized to occasionally driblet into Ali G which the kids thought was precise funny."

During their quality successful the documentary, it was their lad Jack who spilled the beans, admitting helium was the mastermind down the encouragement.

Richard and Judy: Our Best Bits is disposable to ticker connected My5.