Samsung tops smartphone sales in Phase 1 festival sales - Check details

Samsung topped the illustration successful the smartphone conception by clocking 20 per cent marketplace stock successful measurement presumption during the archetypal signifier of festive play sale, semiconductor accusation level Tech Insights said connected Tuesday.

According to the platform, consumers bought much than 10 lakh iPhones during the 11-day merchantability play betwixt September 26 and October 6.

"Samsung led the smartphone income measurement with a 20 per cent marketplace stock followed by Apple successful the archetypal question of the festive season," Tech Insight said successful a blog.

Some top-selling models for Samsung were the Samsung Galaxy M35, Galaxy S23, Galaxy A14, Galaxy S23 FE, etc.

"Samsung was besides the main sponsor for income events connected Flipkart and Amazon which besides gave it an further push. Samsung income successful portion presumption grew 17 per cent YoY successful 2024's archetypal question compared to 2023's archetypal wave," the blog said.

The level estimates that online income measurement accounted for 78 per cent of the full income during the signifier 1 period. It was driven by online income festivals similar Big Billion Days connected Flipkart and The Great Indian Festival connected Amazon India portion offline income started to prime momentum with the commencement of Navratri." Apple was a astonishing 2nd with a 16 per cent marketplace stock driven by beardown income of the iPhone 15 which crossed a cardinal people successful 11 days of sales. IPhone 13 followed but the income spread betwixt iPhone 15 and 13 was significant," the blog said.

Oppo radical (Oppo and OnePlus), Xiaomi, and Realme were among the apical 5 vendors successful the archetypal question of the festive play by volume.

Tech Insights blog said that astir of the archetypal signifier of the festive play was during the Shradh hence the offline measurement was debased compared to online.

"North portion income were little compared to different portion income owed to the value of Shradh successful this region. Also, states similar West Bengal and Gujrat experienced amended income compared to different regions fixed the mentation for the fashionable Durga Pooja festival successful these states," the blog said.

Tech Insights, manufacture expert for smartphones, Abhilash Kumar said that the level has triangulated existing marketplace information with inputs from radical moving with e-commerce firms and mainline retailers.