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As the deadline for the TikTok prohibition approaches, the Chinese societal media institution ByteDance has proactively removed the app from the Google Play Store and the Apple App Store. For existing users, the app has gone dark, displaying the message: “A instrumentality banning TikTok has been enacted successful the U.S. Unfortunately, that means you can’t usage TikTok for now.” This powerfully suggests the imminent disappearance of TikTok from the United States of America.
Tiktok has adjusted their closing connection pic.twitter.com/FcnG3BfAcl
— Marques Brownlee (@MKBHD) January 19, 2025
Oracle has begun shutting down TikTok servers successful the country, according to The Information. Meanwhile, US President-elect Donald Trump is reportedly considering a 90-day reprieve from the prohibition upon taking office, arsenic per NBC News. This imaginable hold could connection impermanent alleviation for TikTok’s 170 cardinal users and the level itself.
At present, the app’s removal from large app stores and restricted entree for existing users look to beryllium impermanent measures. However, fixed the existent ineligible scenario, TikTok whitethorn soon vanish from the US, mirroring its 2020 prohibition successful India, which saw millions of users migrate to rival platforms similar Instagram.
Cause for the TikTok Ban successful the U.S.
In April 2024, the US Congress passed “The Protecting Americans from Foreign Adversary Controlled Applications Act,” which mandated ByteDance to merchantability TikTok’s US operations to a non-Chinese proprietor oregon look a implicit shutdown. This was precocious upheld by the Supreme Court. TikTok, however, has consistently maintained that specified a merchantability “is simply not possible: not commercially, not technologically, not legally.” This concern dates backmost to 2020, erstwhile President Donald Trump, during his archetypal term, projected a prohibition connected TikTok, but the instrumentality was not passed.
Our effect to the Supreme Court decision:https://t.co/xSkvkOgpuV
— TikTok Policy (@TikTokPolicy) January 17, 2025
This improvement has near millions of TikTok users successful limbo. While immoderate are exploring alternate platforms similar REDnote, galore stay uncertain astir their adjacent steps, hoping for a imaginable repeal of the ban. Existing TikTok users volition person a constricted model to download their information earlier the level ceases operations. Many are expected to migrate to Instagram, which has implicit 700 cardinal users. However, dissimilar TikTok, which is chiefly a short-video platform, Instagram’s format differs, and nary nonstop alternate exists astatine TikTok’s standard successful the US, particularly successful presumption of scale.
According to a study by eMarketer analysis, retired of 170 cardinal TikTok users successful the U.S., the mean big spends 53.8 minutes per time connected the platform, which receives implicit 34 cardinal caller videos each day. Meanwhile, the mean clip spent by US adults connected Instagram Reels is astir 33 minutes a day, according to the aforesaid report.
The prohibition besides impacts thousands of TikTok creators who relied connected the level for their livelihoods, on with employees who worked for the company. Even if Trump grants a 90-day reprieve, TikTok’s destiny remains uncertain unless ByteDance agrees to merchantability its US operations.
According to a study by Reuters, Perplexity AI is said to beryllium 1 of the imaginable buyers, portion high-profile individuals similar Elon Musk and MrBeast (James Stephen ‘Jimmy’ Donaldson) are besides considered imaginable buyers of TikTok.
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