Union Govt sets up committee to tackle ‘misleading’ advertisements on processed foods

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processed food, FALSE PUBLICITYThe nutrient processing assemblage has emerged arsenic a important operator of maturation successful caller years, signaling an mean yearly maturation complaint of astir 5.35 per cent successful 8 years done 2022-23. (Source: Freepik)

The Centre has formed a 19-member committee, headed by Union Minister of Food Processing Industries Chirag Paswan, to antagonistic misleading publicity astir processed food. The committee draws its members from different ministries, including wellness and user affairs, and manufacture representatives, and volition presume the relation of a “policy-making assemblage giving wide directions and guidance to antagonistic misleading publicity astir the processed nutrient products.”

The Ministry of Food Processing and Industries has notified the constitution of the committee and its presumption of reference. The committee volition soon clasp its archetypal meeting, said a source.

The committee would make and instrumentality a broad strategy to identify, prevent, and code misleading publicity of processed foods, ensuring close accusation for consumers and fostering ethical advertizing practices successful the processed nutrient industry, arsenic per the presumption of notation of the committed.

“The committee shall absorption connected identifying misleading publicity, recommending regulatory frameworks, and ensuring effectual connection to support user rights and beforehand transparency and affirmative aspects of the processed nutrient sector,” it states.

The committee’s scope of enactment includes examining existing advertisements labels, and promotional practices of processed nutrient products, recommending amendments oregon caller frameworks to code gaps successful regularisation and enforcement, and processing caller guidelines.

Among the 19 members of the committee are the Minister of State for Food Processing Industries, Food Processing Industries secretary, Consumer Affairs secretary, FSSAI chairman, APEDA chairman, and representatives of manufacture chambers — FICCI CII and ASSOCHAM. Besides, the committee besides has representatives of different manufacture organisations similar the All India Food Processors’ Association, Federation of Sweets & Namkeen Manufacturers, Indian Beverage Association, and Plant Based Food Industry Association.

The nutrient processing assemblage has emerged arsenic a important operator of maturation successful caller years, signaling an mean yearly maturation complaint of astir 5.35 per cent successful 8 years done 2022-23. During this period, the nutrient processing sector’s maturation complaint has been higher compared to the agriculture and allied sectors.

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The nutrient processing assemblage contributed 7.66 per cent and 8.45 per cent of Gross Value Addition successful the manufacturing and agriculture sectors respectively during 2022-23, according to the Ministry of Food Processing Industries. The assemblage besides plays a important relation successful providing occupation opportunities.

“According to the latest Annual Survey of Industries (ASI) for 2021-22, the full fig of persons engaged successful the registered nutrient processing assemblage was 20.68 lakhs. The unregistered nutrient processing assemblage supported employment to 51.11 lakh workers arsenic per the NSSO 73rd Round, 2015-16 and constituted 14.18% of employment successful the unregistered manufacturing sector,” states the yearly study of the Food Processing Industries Ministry for the fiscal twelvemonth 2023-24.

Harikishan Sharma, Senior Assistant Editor astatine The Indian Express' National Bureau, specializes successful reporting connected governance, policy, and data. He covers the Prime Minister’s Office and pivotal cardinal ministries, specified arsenic the Ministry of Agriculture & Farmers’ Welfare, Ministry of Cooperation, Ministry of Consumer Affairs, Food and Public Distribution, Ministry of Rural Development, and Ministry of Jal Shakti. His enactment chiefly revolves astir reporting and argumentation analysis. In summation to this, helium authors a play file titled "STATE-ISTICALLY SPEAKING," which is prominently featured connected The Indian Express website. In this column, helium immerses readers successful narratives profoundly rooted successful socio-economic, political, and electoral data, providing insightful perspectives connected these captious aspects of governance and society. ... Read More

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