Waitrose wraps up deal with Just Eat amid supermarket delivery surge

More Waitrose customers volition soon beryllium capable to get buying delivered to their doorway successful a substance of minutes aft the upmarket market concatenation announced a tie-up with Just Eat Takeaway.

The transportation elephantine has added Waitrose products to its scope for customers successful London, Birmingham, Glasgow, Manchester and different cities, successful a multi-year deal.

Waitrose said it has seen play on-demand market income surge by 140% successful the archetypal six months of the year, pursuing akin partnerships with Deliveroo and Uber Eats.

The supermarket chain’s enforcement director, James Bailey, said: “As request for greater convenience has grown, truthful person expectations of convenience nutrient – and rightfully so. Neither amusement signs of slowing and that is simply a immense accidental for us.”

He added that the concern volition let Waitrose to “reach adjacent much customers”.

Just Eat customers volition get the prime of Waitrose’s premium range, Duchy Organic; upmarket acceptable meals; Gail’s Bakery-branded items; and its scope of wines, beers and spirits.

Waitrose said it volition besides present its Christmas scope – of much than 550 items and 175 caller products – to the transportation platform.

Just Eat has been branching retired from its halfway offering of delivering takeaway meals for immoderate years.

It claims to person much than 1 cardinal regular customers successful the UK, and that it delivered 12 market orders to people’s doors each infinitesimal past year.

Last month, it adjacent announced a concern with enactment artifact institution Lovehoney, portion different retail tie-ups see Boots, Cardfactory and HelloFresh.

Claire Pointon, managing manager for the UK and Ireland astatine Just Eat, said: “Many of today’s consumers nary longer see velocity a luxury but a necessity.

“This is supported by Just Eats’ ain probe – 3 successful 4 radical who person ordered on-demand groceries judge it volition go a portion of their regular lives.

She added that the woody would fortify “the prime and value” disposable to customers connected the platform.