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When Shah Rukh Khan called retired Aamir Khan's promotional strategy. (Photo: IMDb)
Fans mightiness callback Shah Rukh Khan and Aamir Khan dancing unneurotic astatine Anant Ambani and Radhika Merchant’s recent wedding, but determination was a clip erstwhile these 2 superstars didn’t spot oculus to eye. Recently, an aged clip of the actors resurfaced connected societal media, showing them taking jabs astatine each other.
The clip dates backmost to erstwhile Shah Rukh was promoting his movie My Name Is Khan, portion Aamir was engaged promoting 3 Idiots. Both movies were released conscionable 2 months apart. At the time, Aamir adopted a unsocial strategy to beforehand 3 Idiots, traveling crossed the state successful assorted disguises to interact with people. Many praised this selling maneuver arsenic innovative, but Shah Rukh had a antithetic take, calling it “chhichhorapan (immaturity)”.
During a property league for My Name Is Khan, erstwhile asked astir Aamir Khan’s promotional approach, Shah Rukh Khan remarked, “Sorry to usage this word, but ye ek kisam ka chhichhorapan lagta hai (This seems similar childishness). I don’t deliberation we would spell to that level to beforehand our film. Every movie has its ain mode of being marketed, and this movie volition person its ain unsocial strategy.”
In response, during an interrogation with ABP, Aamir didn’t clasp backmost erstwhile asked astir Shah Rukh’s comment. He expressed his displeasure, saying, “Jaha tak baat hai chhichhorapan ki, toh woh (Shah Rukh Khan) jyada jaante honge iss cheez ke baare mein kyuki woh khud kaafi chhichhorapan karte hai apni zindagi mein. Woh adept hai inn sab mein (As acold arsenic childishness is concerned, helium (Shah Rukh Khan) would cognize much astir it due to the fact that helium does a batch of childish things successful his life. He is an adept successful each these matters).”
Despite their differences astatine the time, some My Name Is Khan and 3 Idiots were monolithic blockbusters. However, 3 Idiots outperformed Shah Rukh Khan’s movie and became 1 of the astir celebrated movies successful Hindi cinema. It was besides a important occurrence overseas, particularly successful countries similar China and Japan. 3 Idiots held the grounds arsenic the highest-grossing Indian movie of each time, until 2013.
Click for much updates and latest Bollywood news on with Entertainment updates. Also get latest news and apical headlines from India and astir the world astatine The Indian Express.
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