YouTube test hides skip button on ads, says its part of a UI update

2 hours ago 1

YouTube is seemingly showing achromatic and grey rectangles connected apical of the Skip fastener for some. (Express Photo)

YouTube advertisement segments whitethorn beryllium annoying for some, but astir of these ads tin beryllium easy skipped aft a fewer seconds. However, the Google-owned video-sharing level present seems to beryllium making it harder for users to skip ads, which relationship for a ample information of the company’s revenue.

A fewer days ago, respective Reddit users said they were seeing a achromatic oregon grey rectangle connected apical of the “Skip” fastener with the countdown timer missing erstwhile watching an advertisement connected the desktop. Now, a study by AndroidAuthority suggests that the institution is besides hiding the skip fastener connected the mobile app arsenic well. Many speculated that this mightiness beryllium an intentional determination by YouTube to marque users judge that the advertisement is unskippable.

YouTube's skip advertisement fastener present has a achromatic rectangle connected apical for some. YouTube’s skip advertisement fastener present has a achromatic rectangle connected apical for some. (Image Source: Reddit)

But successful a caller connection to The Verge, YouTube spokesperson Oluwa Falodun clarified that “on skippable ads, the fastener appears aft 5 seconds into playback, arsenic always” and that the level is “reducing elements connected the ads player” truthful that users “can prosecute much profoundly with the advertisement done a cleaner experience.” This means YouTube users volition present spot a advancement barroom alternatively of the accustomed countdown timer they are accustomed to.

YouTube’s connection suggests that it isn’t hiding the skip fastener for ads, but the institution is actively cracking down connected advertisement blockers and has besides brought ads to the video intermission screen, making it a little enjoyable acquisition for those connected the escaped tier. Currently, the alteration seems to beryllium constricted to a fistful of users and looks similar it is portion of an extended test, but the alteration mightiness rotation retired to everyone successful the coming days.

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