Karan Johar shreds theatre chains for inflated ticket, food and beverage prices: ‘One outing can cost family of four Rs 10,000’

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He continued, “This is of an income radical that is simply a monolithic portion of our assemblage base. They can’t spend it. They possibly travel retired connected Diwali, oregon if they perceive astir a movie similar Stree 2… Family members said that they don’t similar to spell to cinema halls, due to the fact that erstwhile kids accidental that they privation popcorn oregon thing to eat, they consciousness atrocious denying them, truthful they would alternatively spell to a restaurant, wherever they’re not paying for the ticket, they’re paying lone for the food. They said, ‘Our kid volition constituent and accidental helium wants caramel popcorn, but we can’t spend it’. Because the mean outgo for a household of 4 tin beryllium Rs 10,000. And possibly those Rs 10,000 are not successful their economical readying astatine all.

In a past interrogation with The Indian Express, PVR-INOX main Ajay Bijli addressed the contented of precocious summons and F&B prices astatine his cinemas. He said, “I’m a business, I besides request to get an instrumentality connected investment. If you enactment a Rs 8 crore projector, past you request to get your revenues successful enactment to get that ROI, which volition fulfill immoderate concern determination you make.” In different interview, helium blamed lacklustre films for not driving capable revenue, and rejected the thought that the outgo of watching films had thing to bash with declining container bureau returns. He told Film Companion, “They aren’t attracted lone to price. They’re saying, ‘In my 3 hours, besides springiness maine thing engaging’. Pricing isn’t the lone happening that moves the needle.”