Merit Beauty: All you need to know about the luxury makeup brand and where to buy in the UK

LUXURY constitution marque Merit Beauty archetypal launched successful 2021 and since past it has rapidly go 1 of the astir sought-after brands connected the market.

Loved for its minimalist ethos and high-performing products, the marque offers vegan, cruelty-free products designed to simplify your quality routine. 

With a cult pursuing and personage endorsements from Hailey Bieber, Cameron Diaz and Billie Eilish, Merit Beauty has firmly established itself arsenic a staple successful the satellite of luxury beauty.

Here’s everything you request to cognize astir the brand, including wherever to bargain it successful the UK and the astir iconic products successful the lineup.

Navigate this article:

• What is Merit Beauty?
• Where to bargain Merit Beauty?
• Merit Beauty’s flagship products
• Is Merit Beauty a luxury brand

What is Merit beauty?

Merit Beauty makeup

Merit Beauty arrived connected the country successful 2021, initially launching successful the US earlier expanding internationally.

However, it was not disposable to British quality fans until February 2023.

The marque was founded by Katherine Power, an entrepreneur who besides co-founded the cleanable vino marque Avaline alongside histrion Cameron Diaz. 

Power’s imaginativeness for Merit is simple: to make a minimalist, luxury quality enactment that focuses connected multifunctional products, cleanable formulations, and elegant simplicity.

The marque has gained a loyal following, with personage fans including Hailey Bieber, Cameron Diaz, Sarah Jessica Parker, Billie Eilish, Greta Lee, and Hilary Duff.

These A-listers person been spotted utilizing Merit’s iconic staples, from the Flush Balm to the Minimalist Complexion Stick.

Merit's absorption connected cleanable beauty, vegan formulations, and cruelty-free practices has resonated with consumers looking for high-quality products that are gentle connected the tegument and environmentally conscious.

Where to bargain Merit Beauty successful the UK?

For UK shoppers, Merit Beauty is disposable exclusively online astatine meritbeauty.com.

Currently, determination are nary third-party stockists successful the UK, which means each purchases indispensable beryllium made straight done Merit’s website.

Merit Beauty stockists UK

As of now, Merit Beauty is not stocked successful immoderate carnal stores oregon section stores successful the UK.

While the marque has partnered with Sephora successful the US, UK customers request to store straight from Merit’s website for the foreseeable future.

Is Merit exclusive to Sephora?

In the US, Merit Beauty is disposable astatine Sephora, some online and in-store. 

Sadly, this is not extended to the UK, wherever the marque is exclusively sold done its authoritative website. 

Whether Merit volition grow its UK retail beingness successful the aboriginal remains unknown, but we’ll support you updated if this changes.

Merit’s flagship products

Merit Beauty makeup

Merit Beauty’s merchandise scope is concise, focusing connected a curated enactment of multifunctional make-up and skincare essentials. 

Among its astir fashionable offerings are the Flush Balm, the Minimalist Complexion Stick, and the Bronze Balm.

• The Flush Balm: A cream-based blush that delivers a sheer, buildable lavation of colour for a natural, dewy finish. It’s a staple for those seeking a speedy and effortless glow.
• The Minimalist Complexion Stick: This multipurpose merchandise acts arsenic a foundation, concealer, and tegument perfector successful one. It’s designed to supply light-to-medium sum portion maintaining a natural, skin-like finish.
• The Bronze Balm: A lightweight bronzing instrumentality that adds warmth and magnitude to the tegument without feeling dense oregon cakey. Perfect for achieving a sun-kissed glow.

While these products are among the brand’s bestsellers, we person not personally tested them.

However, their popularity and glowing online lawsuit reviews suggest they are worthy the hype.

The Sun Beauty Writer, Mia Lyndon, is besides a instrumentality and has tried each shadiness of the Merit Signature Matte Lipsticks.

Is Merit a luxury brand?

Yes, Merit Beauty positions itself arsenic a luxury brand, but with a modern twist. 

The brand’s ethos is rooted successful minimalism, offering high-quality products that present maximum interaction with minimal effort.

From its sleek, understated packaging to its cautiously curated merchandise range, Merit embodies the sophistication and elegance of accepted luxury brands portion catering to modern women who worth sustainability, vegan formulations and cruelty-free practices.

Despite its luxury positioning, Merit’s pricing is comparatively accessible successful examination to different high-end brands, making it a large enactment for those looking to put successful premium quality products without breaking the bank.

For much of the latest beauty deals, reviews and more, sojourn our shopping beauty hub.

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