Meta ads for Delhi polls: BJP outspends rivals by 3 times

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 BJP outspends rivals by 3 timesKejriwal rival Parvesh Sahib Singh among apical spenders.

The BJP outspent its opponents by astatine slightest 3 times for advertizing connected Meta platforms for 1 period successful the run-up to Assembly polls successful Delhi. While the BJP, its candidates, and affiliates that ran ads successful its favour collectively spent Rs. 4.15 crore connected advertizing successful Delhi, the AAP was a distant second, spending Rs 1.38 crore. The Congress spent Rs. 66.62 lakh.

The Indian Express looked astatine advertisements connected Meta platforms (Facebook, Instagram, Audience Networks, WhatsApp and Threads) betwixt January 3 and February 1, which outgo much than Rs 1 lakh.

Of Rs. 4.15 crore, 91.8% was spent by BJP Delhi’s authoritative handle. In opposition to this, AAP spent conscionable 63.3% done its authoritative grip with the remainder being spent by candidates and affiliates. The Congress Delhi grip besides did the dense lifting for the party, spending 88.7% oregon Rs. 59.13 lakh retired of a full Rs 66 lakh.

Parvesh Sahib Singh, BJP’s New Delhi campaigner against AAP main Arvind Kejriwal, spent the astir connected advertizing connected Meta, spending Rs 5.13 lakh.

Kulwant Rana, two-time MLA and BJP campaigner from Rithala was adjacent with a spending of Rs 4.91 lakh. From the AAP, Shiv Charan Goel, Moti Nagar MLA and enactment candidate, has the highest expenditure of Rs. 4.17 lakh successful these 30 days and from the Congress, Garvit Singhvi, Congress campaigner from Greater Kailash, spent the astir astatine Rs. 3.21 lakh.

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‘Phir Layenge Kejriwal’ and ‘Bhasht Jumla Party’ — advertisers who ran ads successful enactment of AAP were the highest unofficial spenders astatine Rs. 12.62 lakh and Rs. 8.98 lakh, respectively. ‘Main Hoon Dilli’, which paid Meta Rs. 2.78 lakh, ran the advertisement run against AAP oregon successful favour of BJP.

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