'Phillip Schofield has savvy plan to win public over during TV comeback' - PR expert

As Phillip Schofield makes his instrumentality to TV for a gruelling caller endurance show, the Mirror speaks to a PR adept astir his 'strategic' comeback and what helium volition avoid

It is simply a TV comeback galore saw coming - but fewer expected Phillip Schofield to beryllium stranded connected a godforsaken land for it.

The erstwhile This Morning presenter has contiguous confirmed his caller task connected a Channel 5 amusement called Cast Away, pursuing 16 months retired of the nationalist eye. The dad-of-two stepped down from each media enactment past twelvemonth aft his "unwise but not illegal" matter with a younger antheral workfellow astatine ITV shockingly came to light.

Now, a three-part bid volition spot Phil marooned disconnected the seashore of Madagascar with lone a camera for company. Breaking his soundlessness connected the role, Phil took to Instagram to explicate however helium spent his summertime "alone for 10 days, nary food, nary water, nary crew". He summed up the amusement arsenic his "story of survival, some connected a godforsaken land and disconnected it".

After stepping down from This Morning pursuing an 'unwise but not illegal' fling with a younger colleague, Phil antecedently admitted that his vocation was "finished" and vowed to enactment retired of the spotlight - but little than 2 years later, helium is making a melodramatic comeback with the caller gig. Speaking to the Mirror astir Phil's prime to relaunch his vocation connected a endurance programme, situation absorption adept Mayah Riaz said the prima is playing a 'savvy' and 'strategic' game.

"Phillip's highly anticipated instrumentality to TV has been agelong rumoured. After a year-long hiatus from Instagram, his reemergence began with charming posts of his dog, albeit with comments turned disconnected - a clever mode to easiness backmost into the nationalist eye," Mayah said. Indeed, implicit the past six months, Schofe's Instagram has mostly featured his pooch, Alfie.

"Many speculated helium mightiness opt for a high-profile interrogation with idiosyncratic similar Piers Morgan, but it's intriguing to spot him take Channel 5's Cast Away arsenic his platform," Mayah continued. "This attack is simply a savvy determination arsenic it places him successful a presumption of implicit control." The PR to the stars explained however it allows Phil to debar harsh criticism.

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"With conscionable him and a camera, Philip tin explicit his broadside of the communicative and debar the accustomed interrogation format wherever helium mightiness look pugnacious questions oregon scrutiny," she said, adding that the wide nationalist volition spot done the PR determination - and it'll instrumentality much to triumph them back. "For the public, they volition spot this isn't conscionable a instrumentality to TV," Mayah explained.

"It is simply a strategical accidental for Philip to statesman mending immoderate estimation rifts. I judge viewers volition spot this arsenic a deliberate measurement towards reclaiming his narrative. What volition beryllium absorbing to spot is what mightiness beryllium his adjacent move, whether helium mightiness bash different amusement oregon if helium afloat integrates himself wrong the showbiz world, attending awards ceremony."