Reel, reels, and the real deal: Screens are heavily influencing Indians’ travel decisions

According to a survey by planetary integer question subordinate Booking.com, arsenic galore arsenic 66 per cent of Indians who person taken a leisure travel implicit the past twelvemonth and are readying different 1 usage societal media arsenic a trove to gully question ideas and inspiration from, beryllium it from the Instagram feeds of household and friends oregon from contented posted by celebrities and question influencers connected societal media platforms,

As per findings successful Travel Trends Data for 2024—the planetary survey commissioned by Booking.com—76 per cent of the respondents from India counted friends’ and family’s societal media provender arsenic a cardinal power successful their question planning. Celebrities and influencers besides play a role, with 55 per cent stating that their question decisions are besides influenced by travels of celebrated personalities, portion 46 per cent counted influencers and niche contented creators arsenic factors successful shaping their question decisions.

“63% are influenced to question by advertisements crossed societal media platforms…Half (50%) of Indians are inspired by the companies oregon brands they travel connected societal media,” Booking.com said.

Notwithstanding the advent of societal media, movies and tv shows, too, proceed to clasp sizeable sway implicit the Indian traveller. According to the survey, 44 per cent of Indians crook to shows oregon movies for question inspiration oregon enactment ideas.

“61% of Indians are motivated to effort the nutrient oregon cuisine they saw successful a TV amusement oregon movie…Nearly three-fifths (59%) find inspiration from movies oregon shows erstwhile choosing a destination to research next…58% of Indians are drawn to iconic landmarks made celebrated connected screen… 57% privation to immerse themselves successful the civilization portrayed connected screen. Interestingly, an adjacent fig of Indian travellers are excited to sojourn a edifice featured successful a TV amusement oregon movie,” Booking.com said.

The survey showed that 49 per cent of Indians are consenting to question to enactment successful an enactment depicted connected a amusement oregon movie, and 46 per cent question accommodations that let them to relive the acquisition of their favourite characters.

“Indian travellers person respective different sources to stitchery question ideas and inspiration. 57% of Indians instrumentality proposal from their household oregon friends to program their adjacent getaway, 52% trust connected hunt motor results, 52% crook to question booking websites and 49% utilize question usher websites/books oregon apps,” Booking.com said.

The survey was commissioned by Booking.com and independently conducted among a illustration of adults who took a leisure travel with an overnight enactment implicit the past year, program to question this year, and are progressive successful travel planning. The illustration comprised 32,300 respondents crossed 32 markets globally.