Stellar collection a step towards premiumisation, says Mahendra Chauhan of Titan

Titan has launched its Stellar 2.0 collection, inspired by celestial themes and featuring unsocial materials, arsenic portion of its strategy to premiumise its portfolio. But what is keeping these analog watches applicable adjacent successful the epoch of smartwatches? According to Mahendra Chauhan - Head Of Design- Product & UX- Watches, Wearables and Accessories, state from changeless notifications, the presumption awesome associated with analog watches and their timeless quality are factors wherefore these timepieces are inactive relevant.

Regarding competition, Chauhan highlighted that Titan's main situation is to pull consumers who presently don't bargain analog watches. He described the plan doctrine for the Stellar 2.0 postulation arsenic elegant and exploratory, drafting inspiration from the cosmos. Speaking exclusively to ZeeBiz.com, helium expressed assurance that the postulation would entreaty to younger audiences and pull caller customers to Titan.

Here are the edited excerpts from the interview:

Que: In the property of smartwatches, what keeps analog watches relevant?

Mahendra Chauhan: Several factors lend to the ongoing popularity of analog watches. Firstly, they supply a interruption from the changeless notifications and tech overload that smartwatches bring. Analog watches connection a respite from the integer buzz, allowing wearers to bask a much serene experience.

Secondly, analog watches are perceived arsenic presumption symbols, a conception ingrained successful our civilization for generations, often associated with luxury brands similar Swiss watches. Many radical who deterioration smartwatches often power to an analog ticker for nonrecreational settings, emphasizing its relation arsenic a manner connection and presumption symbol.

Lastly, analog watches are timeless pieces that tin beryllium passed down done generations, showcasing enduring elegance. In contrast, smartwatches often necessitate predominant upgrades, losing their novelty aft a abbreviated time. Thus, their timeless nature, presumption appeal, and technological state lend to the continued relevance of analog watches.

Que: What innovations person emerged successful the analog ticker segment?

Mahendra Chauhan: Analog watches tin beryllium categorized chiefly into mechanical and quartz types. Both categories person seen important innovations implicit the years. Mechanical watches person evolved to see assorted features specified arsenic velocity measurement and aesculapian functions. Meanwhile, quartz watches person go much sophisticated, incorporating aggregate functionalities without sacrificing aesthetics.

Recently, hybrid smartwatches person emerged, combining analog displays with astute technology, allowing for wellness tracking done accepted ticker hands. This fusion represents the latest innovation successful the analog segment, showcasing the adaptability of accepted designs to modern needs.

Que: Will Titan proceed to absorption connected each segments, oregon is determination a displacement towards premiumisation?

Mahendra Chauhan: Titan sells astir 18 cardinal watches annually, covering each demographic successful India, from tier 2 and 3 cities to affluent globetrotters. We person cautiously curated our offerings to cater to assorted preferences and terms points.

In caller years, there’s been a noticeable displacement towards premium products crossed each demographics. Many consumers are seeking upgrades to much luxurious items, adjacent successful little terms ranges. Notably, astir 60% of young municipality Indians are investing successful high-end products. This inclination towards premiumisation influences each segments of our portfolio, including the Stellar collection, which features unsocial materials and plan elements antecedently unseen successful our products.

Que: What contention does Titan look successful the analog ticker segment, and what challenges prevarication ahead?

Mahendra Chauhan: Titan has maintained a beardown marketplace stock of astir 60-65% successful India, positioning america arsenic a ascendant player. Our integrated concern model—encompassing design, manufacturing, and retail—affords america important marketplace control.

The main situation lies successful converting imaginable customers who presently bash not deterioration watches. Our absorption is connected reaching those who favour smartwatches from assorted brands oregon those who take not to deterioration a ticker astatine all. Attracting these segments backmost to Titan is simply a cardinal nonsubjective for our group.

Que: Can you stock insights into the plan doctrine of the Stellar 2.0 collection?

Mahendra Chauhan: Titan's plan doctrine centers connected simplicity and elegance. Our watches are not simply time-telling devices; they archer a story. The Stellar 2.0 postulation draws inspiration from the vastness of space, including swirling galaxies and celestial bodies.

We antecedently explored themes similar achromatic holes, and for this collection, we’ve incorporated elements from the Sun, Moon, and planetary movements. The textures and motions of these celestial elements person importantly influenced our designs, making each portion a communicative of cosmic exploration.

Que: What marketplace stock bash you expect capturing with Stellar 2.0?

Mahendra Chauhan: The show of Stellar 1 was exceptional, allowing america to penetrate a antecedently unexplored market. While I won’t supply circumstantial numbers, we expect a important involvement from younger audiences and those who haven’t antecedently engaged with Titan. We judge these innovative products volition pull caller customers and spark excitement successful our offerings.