This festive season, digital literacy a must for gig workers

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As India gears up for the festive season, businesses nationwide ramp up their hiring efforts. The festive play successful India usually starts with Navratri and continues till the Diwali oregon New Year celebrations. This year, successful these days, determination is expected to beryllium a 20 per cent summation successful seasonal jobs, arsenic per the occupation hunt website Indeed.

Another dataset from TeamLease, a occupation portal, besides suggests that during this time, employers program to prosecute 1 cardinal gig workers and 2.50 lakh contractual workers crossed sectors, with e-commerce starring the charge. Companies specified arsenic Uber, Ola, Swiggy, and Zomato are expected to connection important opportunities, reflecting the shifting labour marketplace accelerated by the Covid-19 pandemic, which has driven some workers and businesses to question flexible enactment arrangements.

This year, the gig system is expected to summation astatine slightest 20 per cent during the festive season. With the accelerated translation of the labour market, employers are highlighting method (75.90 per cent) and connection skills (68.67 per cent) arsenic indispensable for gig workers. With the system besides becoming much tech-driven, proficiency successful these areas is important for navigating integer tools, collaborating remotely, and gathering lawsuit expectations.

Job titles % summation successful occupation postings
Delivery executives 30
Warehouse workers (Packaging, Labeling, and Order Fulfillment Staff) 25
Logistics Coordinator 20
In-store income executives 15
Customer attraction executives 15

Indeed’s information reveals the apical 5 roles expected to spot the highest summation successful hiring this festive season.

“We typically commencement preparing for the festive play 2 months successful advance. However, this twelvemonth was important for our leader partners, who anticipated a 20-25% summation successful user demand. To enactment them, we began our preparations adjacent earlier, gathering a beardown endowment pipeline. Our sector-specific go-to-market campaigns helped america present tailored solutions crossed industries similar logistics, e-commerce, and speedy commerce, filling cardinal roles specified arsenic Logistics Managers, Warehouse Associates, Delivery Partners, and Customer Support Managers,” said Nirmit Parikh, laminitis & CEO of Apna.co.

Festive offer

Importance of integer literacy successful gig economy

One of the astir pressing requirements contiguous is integer literacy. According to information from TeamLease EdTech, implicit 90% of respondents item the value of integer proficiency, peculiarly since galore gig roles, specified arsenic transportation jobs, are inherently digital. Mastery of integer tools and platforms is indispensable for occurrence successful the gig economy.

With this successful mind, on-the-job grooming (76.19%) and online courses (73.81%) are the astir preferred methods for gig workers to upskill. These options connection practical, hands-on acquisition and flexible learning opportunities. However, the existent utilisation of specified courses remains uncertain. As 1 21-year-old courier transportation cause said, “We had a tiny grooming erstwhile I joined, but there’s nary ongoing course. I uncertainty anyone volition walk clip learning erstwhile they’re present to hustle.”

Common accomplishment gaps among caller gig workers see industry-specific cognition (42.86%) and brushed skills (28.57%). Employers are looking for gig workers who person a operation of domain knowledge, method skills, and beardown brushed skills to efficaciously grip lawsuit interactions. In a gig economy, wherever galore workers prosecute remotely, the quality to pass intelligibly and efficaciously is crucial. Good connection fosters collaboration, ensures lawsuit requirements are understood and met, and helps negociate relationships and expectations. Ultimately, effectual connection tin beryllium the quality betwixt a palmy task and a missed opportunity.

Top Industries % summation successful occupation postings
E-commerce 35%
Logistics 15%
Retail 14%
Quick commerce 11%
BFSI 9%
Consumer products 8%
Tourism & hospitality 5%
Manufacturing 3%

Several industries are showing a marked summation successful request for seasonal workers compared to the erstwhile year.

Looking ahead, AI and automation skills are projected to beryllium the astir captious for gig workers, with 53.57 per cent of respondents emphasising their importance. As exertion continues to evolve, proficiency successful AI and automation volition beryllium important for gig workers to enactment competitive. These skills alteration workers to efficiently grip tasks that impact instrumentality learning, robotics, and intelligent systems, making them indispensable successful assorted industries.

Advanced method skills follow, with 21.43 per cent of respondents highlighting their necessity. This class includes expertise successful areas specified arsenic bundle development, cybersecurity, and precocious IT infrastructure. As integer translation accelerates, these method skills volition beryllium progressively valuable.

Sustainability practices are noted by 14.29 per cent of respondents arsenic important. This reflects a increasing accent connected environmentally affable practices and sustainable concern models. Gig workers equipped with cognition successful sustainability tin lend to projects aimed astatine reducing biology interaction and promoting greenish initiatives.

“With this displacement comes the request for continuous upskilling. As request surges, particularly during highest periods similar the festive season, it’s wide that gig workers indispensable make industry-specific cognition to stay competitive. By strengthening their skills, they are not lone filling existent gaps but besides preparing for the aboriginal of work, wherever adaptability volition beryllium the cardinal operator of success,” said Shantanu Rooj, Founder and CEO of TeamLease EdTech.

Demand expanding successful Tier 2 and 3 cities

Interestingly, the information suggests that the request is not conscionable rising successful the metros, but Tier 2 and 3 cities are present emerging arsenic the existent engines of growth.

As per information assessed by Indeed, successful large metros specified arsenic Mumbai, Bengaluru, Chennai, Delhi, and Kolkata, determination is an 18-20 per cent summation compared to the erstwhile year. Meanwhile, Tier 2 and 3 cities specified arsenic Nagpur, Jaipur, Vadodara, Kochi, Vizag, Madurai, Lucknow, Gurugram, Chandigarh, Indore, Coimbatore, Surat, Bhubaneswar, and Bhopal are experiencing an adjacent higher surge, with a 22-25 per cent summation successful hiring.

This maturation reflects respective factors driving request successful smaller cities. As companies look to grow their marketplace scope and pat into caller lawsuit bases, they are progressively focusing connected Tier 2 and 3 cities, wherever user spending is rising owed to improving economical conditions and increasing disposable incomes. Additionally, the accrued net penetration and integer adoption successful these regions person enabled e-commerce, retail, and logistics companies to thrust amended lawsuit experiences, creating much request for a flexible workforce that tin grip seasonal spikes successful activity.

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