Thomson plans to capture 8% market share in 2 years, says Avneet Singh Marwah

Super Plastronics Pvt Ltd (SPPL) has invested Rs 50 crore to acceptable up a caller manufacturing portion astatine its existing Noida plant. According to Avneet Singh Marwah, CEO of Super Plastronics Pvt Ltd (SPPL), an exclusive marque licensee of Thomson successful India, the institution volition nutrient fractional a cardinal units successful a year. Marwah besides said that SPPL on with the marque Thomson, is present eyeing to seizure 8 per cent marketplace stock successful the astute TV conception successful the coming 2 years.

Here are the edited experts of the interview.

What are immoderate of the latest trends successful the astute TV segment?

The Indian astute TV marketplace is undergoing a dynamic transformation, characterized by respective notable trends. Consumers are progressively gravitating towards high-resolution displays, with 4K TVs becoming modular and an emerging involvement successful 8K models. Advanced features similar AI integration and dependable assistants specified arsenic Google Assistant are enhancing idiosyncratic interactions and astute location connectivity. Affordable astute TV options are expanding, driven by aggravated contention among brands, making precocious technologies much accessible. Additionally, improvements successful show technologies similar OLED and QLED, on with the integration of fashionable streaming services and contented partnerships, are elevating the viewing experience. The marketplace is besides witnessing a emergence successful features tailored for gaming and sports, reflecting shifting user preferences. Furthermore, determination is simply a increasing accent connected sustainability, with manufacturers adopting eco-friendly practices and energy-efficient technologies. These trends collectively exemplify a vibrant and rapidly evolving astute TV scenery successful India.

Thomson is rather an aged company. Please archer america thing astir its marketplace stock successful India.

Thomson’s beingness successful India dates backmost 3 decades. It archetypal entered the marketplace arsenic a CRT marque 4 decades agone and rapidly established itself arsenic 1 of the apical 3 brands successful the country. We reintroduced Thomson successful 2017-18, and close from the start, we saw a important summation successful demand. Our existent extremity is to seizure astir 6 per cent of the marketplace stock successful India.

What are the targets successful presumption of marketplace stock and however the institution is readying to execute them?

SPPL on with marque Thomson, is present eyeing to seizure 8 per cent marketplace stock successful the astute TV conception successful the coming 2 years. SPPL plans to grow its merchandise lineup, offering a scope of astute TVs with precocious features specified arsenic 4K resolutions, AI integration, and enhanced connectivity options. We are focused connected delivering high-quality astute TVs astatine competitory prices. This involves optimizing manufacturing processes and outgo absorption to connection affordable options without compromising connected features. SPPL is committed to enhancing lawsuit restitution done superior after-sales service, robust warranty policies, and a user-friendly interface. This accent connected lawsuit enactment helps successful gathering marque loyalty and affirmative word-of-mouth.

Which is 1 happening that you deliberation makes Thomson basal retired from the crowd?

One notable facet of Thomson TVs is their absorption connected delivering high-quality, feature-packed products astatine competitory prices. This accent connected worth for wealth sets Thomson isolated from galore competitors. They successfully incorporated precocious technologies specified arsenic 4K resolution, astute TV features, and stylish designs portion keeping their prices affordable. This operation of cost-efficiency and precocious features makes Thomson TVs a compelling prime for consumers seeking apical show without a precocious terms tag. Moreover, Thomson’s strategical alliances with streaming services and attraction to section marketplace preferences further bolster its entreaty successful India.

Ahead of the festive season, what large Thomson is planning?

This festive play is important for Thomson TVs, arsenic the accent has shifted from HD and FHD models to QLEDs. We volition ore connected offering QLEDs successful sizes ranging from 32 to 65 inches, with the 65-inch QLEDs presently being the largest size successful Thomson. To capitalize connected this, we’ve decided to connection immoderate of the champion prices of the twelvemonth connected each our QLED TVs during the festive season.